Meet Emma Grede, the CEO Who Changed Careers to Start Good American

Welcome to Second Life, a podcast spotlighting successful women who've made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear, each episode will give you a direct line to women who are game changers in their fields. Subscribe to Second Life on iTunes, and stay tuned. 

Emma Grede on Second Life podcast


Second Life

This week, we're rebroadcasting and expanding upon one of our favorite Second Life episodes from the archives with Emma Grede.

You're probably aware the Khloé Kardashian is behind the wildly successful denim, activewear, and clothing company Good American, but she didn't do it alone. Good American's CEO and Kardashian's fellow co-founder is Emma Grede. In October 2016, Grede and Kardashian launched the incredibly size-inclusive brand, doing over $1 million in sales on their first day. Today, in addition to denim, Good American sells everything from dresses to leggings and bike shorts to maternity wear, all in sizes 00 to 26, making them trailblazers in the body-positivity movement.

Before Good American, Grede had a very successful marketing career in London, where she's from. But after noting that "women of a certain size were really underrepresented in the fashion industry," Grede had the idea for Good American and was connected with Kardashian through Kris Jenner.

Head to iTunes to subscribe to Second Life and listen to this episode to hear more about how Grede and Kardashian became business partners and built Good American into the wildly successful company it is today. And below, shop some of the brand's stylish pieces for yourself.