How Blair Eadie Built One of the First Fashion Blogs, Atlantic-Pacific

Welcome to Second Life, a podcast spotlighting successful women who've made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear, each episode gives you a direct line to women who are game changers in their fields. Subscribe to Second Life on Apple Podcasts, Spotify, or anywhere you get your podcasts to stay tuned.

The rise of fashion blogs and content creators has been at the forefront of the industry over the last several years, becoming an integral part of our everyday style inspiration. So it’s hard to believe that it’s now been well over a decade since some of the original fashion blogs started, like Atlantic-Pacific. Founded 13 years ago in 2010 by style icon and entrepreneur Blair Eadie, Atlantic-Pacific is a fashion platform on which Eadie curates content and best-selling products for her incredibly loyal audience.

Since its start, Atlantic-Pacific has evolved into a multi-tiered digital fashion and style brand fueled by original content and a burgeoning online community of millions of people, including an astounding 1.9M Instagram followers. Through the platform, Eadie creates digital campaigns, provides creative direction, and develops co-branded product collaborations for esteemed global brands, including Nordstrom, Saks Fifth Avenue, J.Crew, and Kate Spade, among others. And most recently, she’s collaborated on a 16-piece capsule collection with luxury sleepwear brand Lake Pajamas.

Before Eadie launched Atlantic-Pacific, her career path was setting her up for success in the fashion industry as she worked in the corporate retail world for leading fashion brands like Gap Inc. and later Tory Burch in Manhattan. In fact, at Tory Burch, she eventually ran the accessory merchandising for the entire company (and we all remember the iconic flats Tory Burch first launched with). 

Listen to the latest episode of Second Life to hear how Eadie’s former careers led her to start her own platform and how she has continued to evolve Atlantic-Paciifc in a rapidly changing industry.

Next: Meet Stephanie Summerson Hall: The Founder and CEO of Estelle Colored Glass