Out of All the Scandi Brands, This One Is Easily My Favourite
Copenhagen Fashion Week may have come and gone for another season, but our obsession with Scandi style shows no signs of waning. In fact, we're found that the sites we usually scroll on a daily basis are swiftly being places with the likes of Munthe, Wood Wood, Baum und Pferdgarten, and, of course, Ganni, as we desperately await new pieces to drop.
Right now, however, there's one Scandi brand that keeps catching our eye. It isn't new by any means, but its collection for A/W 19 has put it firmly on our radar. The label in question? Samsøe & Samsøe. Born in Copenhagen back in 1993, Samsøe & Samsøe epitomises Danish minimalistic style. We've long considered it a must for basics (it's cotton tees are the best we've come across), but lately, its been pulling out all the fashionable stops with more statement pieces, which haven't gone unnoticed.
Editors and influencers alike started wearing Samsøe & Samsøe's iconic Alsop satin skirt at the start of the year. Now, the latest collection boasts a bounty of other luxe satin finds, as well as brilliant knitwear, cool coats, chic separates and gorgeous dresses. What's more, it's slightly more affordable than other Scandi brands too. Keep scrolling to see how some of our influencer friends are wearing their Samsøe & Samsøe pieces; then shop our edit of the best buys below.
Monikh Dale wears a blue slip skirt from the brand with a rust knit and stacked Daphine rings.
Erika Boldrin wears a Samsøe & Samsøe shirt and miniskirt with a Dior bag and Chanel mules.
Jessie Bush wears a miniskirt and jumper from the brand with a bag from Boyy.
Katherine Ormerod wears a checked Samsøe & Samsøe blazer with grey jeans.
Evangelie Smyrniotaki wears a printed blouse from the brand with a pair of high-waisted bikini bottoms.
Pernille Teisbaek wears a checked Samsøe & Samsøe shacket with white denim shorts.
SHOP OUR SAMSØE & SAMSØE EDIT
Related: These 7 Street Style Trends Are the Talk of Copenhagen Right Now
Up next, 12 autumn outfits that are making me excited to get dressed again.
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.
Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
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