Jul 16, 2018

The New Fashion Hashtag That's Taking Over Your Instagram Feed

by Kat Collings

Revolve’s unique approach to influencer marketing has been captivating fans and industry alike for years now. The brand’s aim to take over your Instagram feed with a deluge of aspirational vacation content from a variety of celebrities, influencers, and editors has been documented by almost every press outlet, including yours truly. Their strategy has helped turn Revolve into a billion-dollar business, and like most companies, the secret to staying relevant is to always be innovating.

Accordingly, Revolve is announcing a brand-new initiative called #RevolveSummer, which is centered around travel similar to #RevolveAroundtheWorld (which has graced 34,000 Instagram posts and counting) and will replace #RevolveintheHamptons. On the decision, Chief Brand Officer Raissa Gerona said, “We’ve done the Hamptons for the past three years in a row and wanted to provide a new destination and experience for not just the influencers but our customers and fans too.” The new initiative has kicked off in Bermuda, and Revolve will be sending one lucky customer and her guest to join a group of over 75 of some of the most influential people on the internet. “Our customers are the most important part of our brand, and we want them to be able to experience what we’re all about,” explains Gerona. Their customer-centric model is also at the heart of the brand's launch of Afterpay, coinciding with the Bermuda trip. Now when shopping on Revolve, you'll notice you're able to pay up to four interest-free installments, and still get your product right away. The move is aimed to make shopping with Revolve even easier and provides customers the ultimate flexibility.

Now that you know a bit more about the new fashion hashtag taking over your feed and the Afterpay launch, scroll down to shop some of the posts from #RevolveSummer’s inaugural trip.