Reformation's CEO: These Are the Only Spring Trends That Matter

Since Reformation's e-commerce debut in 2012, it's been my first stop each spring when I need a wardrobe refresh. You'd be hard-pressed to find another brand with such an expansive number of cool, wearable, of-the-moment pieces that won't break the bank, and I know that I'm not alone, considering how many of the brand's pieces quickly sell out on a regular basis. What's more, thanks to its sustainable approach to everything it does, you can feel good about giving your money to such a conscious company.

Reformation has begun rolling out its spring 2018 pieces, and they're chicer than ever, as to be expected. This season, I thought it would be fun to give you all a sneak peak of which trends you should expect to see on Reformation this spring, straight from CEO Yael Aflalo herself. As you can see from her insight below, there is much to look forward to. Shop the Reformation-approved trends below.



Katie Friedman

"Since we're really into being comfortable while still looking cute, we're particularly excited about smocking dresses. They feel like sweatpants, but you still look decent enough to be seen in public. We'll also see bright colors, florals, and plaids as well as some ruffles and vintage-inspired summer linens—like what Sophia Loren would wear but much more sustainable."