Emily Ratajkowski Wore the Next It Jeans, and They're a Vibe

Spring is in full swing, celebrities are going outside a lot again, and jeans are getting less serious. Specifically, the celebrity we're talking about is Emily Ratajkowski, and the jeans we're referring to are from Reformation (one of EmRata's all-time favorite brands). You may recall a previous pair of whimsical Reformation jeans that made the celebrity rounds (and still do), the Newsprint jeans. Kendall Jenner, Addison Rae, and Kaia Gerber are a few of the jeans' notable fans. But there's a new pair of Reformation jeans to covet, and they're even more eye-catching.
The jeans are a new release by the name of the Cynthia Doodle jeans, and they're a long, high-rise, straight style, so the fit couldn't be any more current. The unique feature of the jeans is the colorful Mother Earth–centric graphics and sayings that look like they were hand-drawn on the cream-colored denim. If I had to guess, I'd say they'll sell out as soon as people catch wind of how special they are. Ratajkowksi let the jeans be the star of the show, pairing them with a cream Reformation bodysuit and affordable sneakers. And in case you haven't yet tried Reformation jeans and are curious, I can confirm that they're exceptional—well-priced, comfortable, and a great fit in every style I've tried.
Scroll on to shop the jeans for yourself, as well as other special Reformation jeans.
On Emily Ratajkowski: Reformation Hailey Bodysuit ($88) and Cynthia Doodle High Rise Straight Long Jeans ($188); Linda Farrow sunglasses; Reebok Club C 85 Sneakers ($70)
Get the Look
Shop More Special Reformation Jeans
Next up, the designer jeans you're about to see on every A-lister.

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
-
My Mom Only Shops Affordable Fashion—I Sent Her These 27 Chic Rich-Looking Pieces for Fall 2025
Everything is under $100.
-
All of the Coolest People I Follow Just Bought Into This New Fall Denim Shape
No, it's not barrel, wide leg, or bootcut.
-
Dresses Aren't Only for Summer—These 35 J.Crew, Reformation, and Anthro Fall Styles Prove Just That
The best fall dress arrivals.
-
This Just In: The Denim Wash That's About to Dominate Every Cool Outfit This Fall
Will you love it or hate it?
-
This Classic Shoe Is Every Parisian's Secret to Making Jeans Look Elevated in Fall
And you probably already own it.
-
It's the Last Chance to Shop Reformation's Sale—Up to 70% Off
It's selling out fast.
-
Reformation Just Launched Jewelry—Here's What I'm Betting Will Sell Out First
Take my word for it.
-
Sure, Trousers Are a Fall Staple, But IMO, Dresses Are So Much Better—33 Gorgeous Styles From Mango, Reformation, and Anthropologie
An underrated essential.