30 Pieces Everyone Wants From Reformation, & Other Stories, and Zara


(Image credit: Reformation)

When I'm shopping on any given e-tail site, I'm inevitably drawn to anything labeled "best seller," "back in stock," "selling fast," etc. It's a clear indication that the item in question is very popular which is always intriguing. Retailers know what they're doing. If it's declared that everyone wants something, everyone else will want it, which creates even more demand. And so the cycle continues.

A few of my favorite brands to peruse the best sellers from are without a doubt Reformation, & Other Stories, and Zara, and I don't think I'm alone in this. Given how wildly popular these three are (and that Reformation and & Other Stories just launched epic sales), the best items go fast, so I'm here to share some of them with you before they inevitably fly out of stock again. There are jeans, dresses, shoes, sweaters, and everything else your heart desires this December. You'll be glad you took the time to read this when you see how good these popular pieces are.



Next up, all the new arrivals we're losing it over.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.