When I'm shopping on any given e-tail site, I'm inevitably drawn to anything labeled "best seller," "back in stock," "selling fast," etc. It's a clear indication that the item in question is very popular which is always intriguing. Retailers know what they're doing. If it's declared that everyone wants something, everyone else will want it, which creates even more demand. And so the cycle continues.
A few of my favorite brands to peruse the best sellers from are without a doubt Reformation, & Other Stories, and Zara, and I don't think I'm alone in this. Given how wildly popular these three are (and that Reformation and & Other Stories just launched epic sales), the best items go fast, so I'm here to share some of them with you before they inevitably fly out of stock again. There are jeans, dresses, shoes, sweaters, and everything else your heart desires this December. You'll be glad you took the time to read this when you see how good these popular pieces are.
Reformation
Nobody does sets like Reformation.
They're the most perfect loafers I've seen in awhile.
For going out in the winter.
This best-selling camel coat needs no explanation.
Micro minis are back, and Reformation already got the memo.
This camel sweater looks supremely cozy. No wonder it's marked as a best seller.
Sparkly dresses don't get chicer than this.
The perfect party shoes have been found.
There's no way this gorgeous printed slip dress is staying in stock for long.
Reformation had the genius idea to put crystals on its already amazing jeans.
& Other Stories
This forever coal has already sold out in camel.
Shoppers love anything cat-print. (Proof: This adorable skirt that keeps selling out.)
Its quilted coats are just as good as the designer ones on the market.
People clearly love a black-and-white sweater.
Oversize bomber jackets are having a moment, and this one is perfect.
This sweater is so popular that they made it in a million other colors.
This extremely cuddly sweater has already sold out in two other colors.
If you love these boots, you might want to order them before everyone else does.
There's a lot to love about this flattering dress.
I'm actually shocked this hasn't sold out yet (the striped version already has).
Zara
I'd like to combat the winter chill in this.
Time to replace those cigarette black pants with these.
Simple and chic.
There's no reason to get the real thing when these exist.
This chunky sweater looks very expensive.
A subtle way to incorporate the Western trend into your winter wardrobe.
Mid-winter trip to Miami, anyone?
I can't stop staring at this gorgeous coat.
These pants have a cult following, and I'm intrigued.
I did a double-take when I saw that these are $80.
Next up, all the new arrivals we're losing it over.
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If Designer-Looking Bags Are the Goal, Don't Miss These Standouts From H&M, Zara, Nordstrom, and MoreThese will have you doing a double take.
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I'm Upgrading My Sweater Collection, so I Found the 31 Most Elegant Options From Zara, J.Crew, Toteme, and MoreTrust me, these will sell out fast.
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Beauty Creative Director Carolina Herrera Told Me Her Exceptionally Elegant Gift PicksThoughtful and intentional gifting.
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I'm a Senior Shopping Editor—These Undeniably Chic Abercrombie Finds Have My Full AttentionNo, seriously.
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New Week, New Zara: The Winter Arrivals Worth Dropping Everything ForFrom chunky sweaters to holiday dresses.
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I Have a Major Case of the Shoppies—Everything Worth Buying Right Now, IMOFrom Zara to Alaïa.
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This Chic Sweater Style Is Guaranteed to Make Any Winter Outfit Look More ExpensiveHere's to a stylish beginning to 2026.
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This Denim Wash Will Have You Looking Like a Fashion Person This WinterThese jeans make any outfit look more expensive.
