Fashion People Can't Stop Wearing the Color You're Too Scared to Try

This past fashion week, there was one hue we couldn't help but notice, not only because of its inherent vibrancy but also because it's not a color you often see people wear. The color (in case you hadn't already guessed) is red—bright, bright red. The color has been psychologically proven to inspire passion and confidence in the workplace, and fashion girls are taking its magical powers to the next level by wearing it to the office and beyond.

Since it's a shade that commands attention, the color can often come off as intimidating, and sometimes, you might not be up for that. However, the fashion community has taken a stand to prove that women everywhere should try this rich color. Whether you choose to carry a simple red bag, wear red ankle boots, or step out in a full-on red look, this trend is one that can transform your outfit. In case you are still weary, the plethora of gorgeous street style images and our shopping roundup ahead will convince you.

Keep scrolling to see the color in action, and shop our favorite red pieces.



(Image credit: Collage Vintage )

Layering a dress over your jeans is an easy way to create a forward look.


(Image credit: Collage Vintage )

Add a pop of color to your outfit with bright red booties.


(Image credit: Collage Vintage )

Tone down a statement jacket and bright dress with casual sneakers.


(Image credit: Collage Vintage )

Vibrant outerwear is a great way to stand out in a crowd.


(Image credit: Collage Vintage )

The Attico girls make this trend look so cool.


(Image credit: Collage Vintage )

Juicy tracksuits are back, baby.


(Image credit: Collage Vintage )

Contrast classic items like a button-down with streetwear-inspired pieces.


(Image credit: Collage Vintage )

These tights broke the internet during fashion week, and we can see why.


(Image credit: Collage Vintage )

We love red, but we love white accessories just as much.


(Image credit: Collage Vintage )

Dress down an elegant evening wear piece with a cool graphic tee.


(Image credit: Collage Vintage )

Note how this red jacket completely makes this look. Are you on board yet?


(Image credit: Collage Vintage )

Everything about this look is perfection, from the layered turtleneck down to the fishnets.

Shop our favorite red items:

Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.