I'm a Luxury Boutique Store Owner—Here Are the 5 Brands That Never Stay in Stock

While we love an affordable find here on Who What Wear, we also value a well made and beautiful quality designer piece that not only has longevity in our wardrobes but also makes us feel strong, confident, and altogether amazing!

With so many cool contemporary brands to choose from, what designers are worth adding to our closets this season? For guidance, we tapped into style maven Sherri McMullen, the owner and founder of luxury boutique McMullen, who now has two stores—one located in Oakland and the other in Palo Alto. Sherri handpicks a small number of luxury brands with careful thought and consideration, championing each designer's story. Curious to find out what brands always sell out at McMullen, we asked Sherri to give us the insider scoop on the designers and pieces that never stay in stock at McMullen. Read on to inspire your next luxury purchase.


"Yara's collection is all about comfortable dressing that is low maintenance and always makes you feel pulled-together. We have carried her collection for about five to six years and it has been wonderful to be part of her evolution as a designer. We always sell out of the Split Back Jacket, it's a perfect year-round topper for our climate. Along with the split jacket, she has a great mix of pieces that we love."

"We also sell out of her split-hem culottes and are currently working on some exclusive colorways. The black and navy are always home runs for any wardrobe. Elastic waist and the right amount of volume throughout the leg to wear with sandals, flats, or sneakers."

"The Nomia mesh tops are perfect underpinnings. I especially love her vibrant colors, like lime green."

"Pair the above mesh top under dresses, jackets, or Nomia's signature jumpsuits that all the McMullen ladies live in."



@sherri.mcmullen; STYLING: Jacquemus top

"Jacquemus is a brand that we have carried for about five years. When we first carried the collection, it was known for its tailoring. Over years, we have seen it go into sexy summer dressing but this fall, we were so happy to see the structured styles in easy fabrications come back. We have been loving the beautiful neutral pallet of beige and sage green. We cannot keep his outerwear in stock or his mini bags." 

Proenza Schouler

"Proenza is a signature collection for our customers. Our power women love the sleek shapes and incredible knits. We sell all of their knit pieces very well, especially the separates. We will see much more of that going into spring. Below are some knits for day and night that are everyday essentials."

"This reinvented silhouette is a great option from day to night, paired with fall boots or chic flats. It has a sense of ease and looks great on many body types."



@sherri.mcmullen; STYLING: Kamperett Mae Silk Organza Dress ($645)

"Kamperett is a brand that we have carried since its inception. We sell out of the silk wrap dresses (that they are known for) along with their organza flowy dresses, and tops in pops of color (think chartreuse, kelly green, fuchsia, and vibrant baby blue).


@shopmcmullen; STYLING: Lizzie Fortunato Arc Cuff ($195)

"Lizzie Fortunato is a special designer for us, as we have carried it for almost 10 years and have grown up together! Spring 2021 marks our 10-year anniversary together, and everyone, be on the lookout for our collaboration! For Lizzie, it's all about statement necklaces and earrings but my personal favorites are the cuffs that I stack on my wrist. With all the zooming for meetings, customers are loving the fun earrings and necklaces that are signature to the brand."

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