7 Fall Trends That Are Over 40% More Popular Than Last Month


(Image credit: @aimeesong)

As much as brands would like to design pieces based on creative whims, new launches are often inspired by cold, hard data in terms of what will pique shoppers' interest and ultimately sell well. To find out that information, I've found Lyst to be one of the most helpful sources. Sure, I love writing stories centered on French insiders or what the royals are wearing, but I also love tapping into my inner nerd and crunching the numbers. 

Lyst recently unveiled a data drop that outlines the trends that are seeing big spikes in searches compared to the previous month. If you want to really delve into the data, Lyst also provided tons of other insights in the report that are quite illuminating. But if you want a short-and-sweet synopsis, I've got you covered. Scroll down to shop the fall trends that have seen the biggest spikes in online searches month-over-month. 

Sweater Vests: 133% Increase


(Image credit: @anoukyve)


(Image credit: @nnennaechem)

Combat Boots: 69% Increase


(Image credit: @tamaramory)

Square Necklines: 47% Increase


(Image credit: @claire_most)


(Image credit: @ali_tate_cutler)

Oversized Collars: 46% Increase


(Image credit: @nicoleocran)

Chunky Loafers: 43% Increase


(Image credit: @alyssainthecity)


(Image credit: @champagnemani)

Loose-Fitting Trousers: 43% Increase


(Image credit: @celmatique)


(Image credit: @lucywilliams02)

Leather Bermuda Shorts: 50% Increase


(Image credit: @kristenmarienichols)


(Image credit: @aimeesong)

Next, this chic Parisian mom borrows these 4 fall trends from her influencer daughters.

Erin Fitzpatrick
Senior News Editor

Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.