We're Fashion People and Think These 19 Things Will Be "It" Items This Season


(Image credit: @fashionwithjazz)

As a group of fashion editors, it’s part of our job to sort through the market to bring you an edit of what matters in fashion. On that note, we take pride in identifying those especially standout buys that have the potential to become "It items.” You know what we’re talking about, those special finds that increase in popularity throughout the season to cement a coveted status.

Given that we’ve all been scrolling through pages and pages of new fall merchandise lately, we thought we’d each share with you three specific items that have caught our eye during our research. The things in question really do run the gamut. We’re talking everything from a pair of Ugg boots that celebs are already wearing to a designer handbag pick fashion girls are loving to an affordable knit that’s a step above the rest.

Intrigued? Wonderful. Keep scrolling to check out an accumulation of 19 items that will be standouts for the season.







Next, check out more cult fashion items.

Bobby Schuessler
Market Director

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent over seven years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retialers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.