We're Fashion People and Think These 19 Things Will Be "It" Items This Season

As a group of fashion editors, it’s part of our job to sort through the market to bring you an edit of what matters in fashion. On that note, we take pride in identifying those especially standout buys that have the potential to become "It items.” You know what we’re talking about, those special finds that increase in popularity throughout the season to cement a coveted status.
Given that we’ve all been scrolling through pages and pages of new fall merchandise lately, we thought we’d each share with you three specific items that have caught our eye during our research. The things in question really do run the gamut. We’re talking everything from a pair of Ugg boots that celebs are already wearing to a designer handbag pick fashion girls are loving to an affordable knit that’s a step above the rest.
Intrigued? Wonderful. Keep scrolling to check out an accumulation of 19 items that will be standouts for the season.
"Sweater vests are the cozy fall trend that I'm suddenly seeing everyone wear. This H&M pick is a bit oversize, so the layering possibilities are pretty much endless, and at a $20 price point, who wouldn't go for it? I think it's only a matter of time until it sells out."
"Another day, another lust-worthy Bottega Veneta piece. These rubber-sole stompers are the newest addition to the brand's roster of cool footwear and seeing as chunky boots are set to be fall's most popular boot trend, this pair is the ultimate goal."
"Based on the fact that celebrities have already been wearing these and they started selling out on Nordstrom as soon as they appeared, these new Ugg boots are going to be everywhere."
"The name says it all here. The styling possibilities are endless with this sweater. Who knows what the street style situation at the International fashion weeks will be later this month, but I wouldn't be surprised in the least if this sweater makes a few appearances."
"Spotted everywhere on the F/W 20 runways, chunky boots will be the must-own shoe for fall. Mark my words."
"While fall may beckon in colder temperatures, I have a feeling the fall's hottest item will be cutout pieces—in all their forms. From sweaters to two-pieces to blazers, cutouts were all over F/W 20's runways, and I'm betting they'll be all over your feed in the coming months."
"I am obsessing over easy pull-on boots with chunky platform soles that were spotted all over the F/W 2020 runways. (I'm particularly loving rubber waterproof pairs!) You can guarantee they'll be all over our feeds come fall. An investment you won't regret."
Next, check out more cult fashion items.

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.
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