16 Cult-Favorite Items I’ve Either Bought or Have Always Wanted to Buy


As a fashion editor, words cannot express my excitement when I discover a new online retailer. My latest shopping obsession is Olivela, which actually launched in 2017 with a handful of brands, but now it counts hundreds of fashion, beauty, and home designers among its inventory. The unique thing about this particular multi-brand e-tailer is that 20% of the proceeds from every single purchase are donated to an important cause (among the many charities they donate to are Save the Children, Global Green, and Stand Up To Cancer).

So in addition to stocking tons of covetable brands like Ganni, Leset, and Augustinus Bader, knowing that your funds are going toward a good cause makes shopping even more pleasurable. Oh, and shipping and returns are free. Can you see why I'm smitten? And if you haven't shopped at Olivela yet, your first order is 20% off with the code FALL20 (beauty and wellness items are excluded). Among the Olivela inventory, I came across tons of cult-favorite items that I can vouch for, and some that I've had my eye on for quite some time. Keep scrolling to shop my selections from the well-edited site.

Next up, 41 of the coolest things to shop right now.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.