Everyone I Know in Fashion Is Wearing This Under-the-Radar Brand Right Now

Zara, Mango, H&M… These are just some of the affordable brands I've been frequenting for years. While they still serve as my main port of call for quick fashion fixes, lately, I've set about finding other purse-friendly labels to fill my wardrobes with. Shopping is my favourite form of exploration, after all. So which brand has been taking all my money over the last few months? Pixie Market.

I've been familiar with Pixie Market for years, having procured a handful of purchases over that time. This is mainly due to the fact that it's a U.S. import and I'm often swayed by the shorter delivery times Brit brands claim to work to. However, since the start of 2019, I've become completely obsessed with everything Pixie Market does.

Striking the perfect balance between on-trend pieces and wardrobe classics, when I venture on Pixie Market's new-in section, it doesn't take long for something to find its way into my basket. Much of the pieces are designed in-house, which is evident from the get-go. With an emphasis on silhouette, texture and form, items from the brand have become instantly recognisable within fashion circles. In fact, Chriselle Lim and Sylvie Mus are just two of the big names who have worn the label in the last few week.

With prices starting at just £10 for on-point accessories and peaking at around £200 for statement coats, Pixie Market hits the mid-market sweet spot. You know what to do. Keep scrolling to see top influencers wearing pieces from the brand, and then shop my edit of the best Pixie Market UK buys.

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(Image credit: @hannahcrosskey)

Hannah Crosskey wears a satin blazer from Pixie Market.

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(Image credit: @chrisellelim)

Chriselle Lim wears a lemon knit from Pixie Market. 

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(Image credit: @pixiemarket)

A model wears a tan corduroy blazer from Pixie Market.

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(Image credit: @sylviemus_)

Sylvie Mus wears a black slip skirt from Pixie Market.

SHOP OUR PIXIE MARKET WISH LIST

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Up next, another 11 brands we can always count to break us out of a shopping rut

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.