7 Photogenic Summer Outfits I Can't Wait to Try for Myself
Anyone else ready for warm weather? With summer just around the corner (six weeks to be exact), today, I wanted to share plenty of outfit inspiration to get us in the mood for basking in the sun—whether you're at the beach, in your backyard, on vacation, or out and about. I'm focusing on outfits I've spotted that are not only chic and summer ready but that are also extremely photogenic and perfect for any Insta moment that may arise.
From trending retro floral bikinis to matching shorts-and-shirt sets and romantic white dresses, these summer looks are guaranteed to garner plenty of likes and are basically made for the camera. Keep scrolling to get in the summertime spirit.
Retro florals are trending this season—opt for a chic bikini (and matching bucket hat!) to take on the trend. Add chic high-waisted shorts and finish the look with pearl-and-gold layered necklaces for a cool-girl look.
Shop the look:
Shop the matching Tia Bikini Bottoms ($70).
Mixing bold prints in vibrant summer hues gives your look a playful and eclectic touch. Add to the mix some fun warm-weather accessories and you have a showstopping outfit worthy of your feed.
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For relaxed summer elegance (à la The Row), opt for loose tailored trousers and a simple tank top in crisp white and off-white hues. Pull the look together with a black belt cinched at the waist. So chic.
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Matching shorts-and-shirt sets are having a major moment this season. For a beach-ready look, layer over a bikini and finish with statement jewelry.
Shop the look:
Shop the matching Linen Shirt ($50).
A pretty and romantic white dress (or nightgown) always looks lovely on camera. Give it some edge and style with a pair of retro sneakers.
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You can't go wrong with a floral minidress and a crochet bag for an instant winning summer outfit. Opt for a '70s retro print.
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Cutouts in all forms are trending hard this season. Whether you opt for statement side cutouts or subtle key-hole cutouts, these skin-baring pieces are Insta-worthy.
Shop the look:
Shop the matching Daisy Skirt ($169).
Up next, Summer Is Coming—43 Under-$100 Items for Every Warm-Weather Occasion

Judith Jones is the associate shopping director at Who What Wear and has worked in fashion for over a decade. She specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.
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