I'm a Fashion Editor, and I Know Deals—These Are the Best Early Black Friday Shoe Buys
Shop discounted gems ahead of Black Friday from Adidas, J.Crew, Nordstrom, and more.
I'm an NYC fashion editor, so I shop for a living. Knowing the best deals is a large part of my responsibilities, and right now, it's the best time to shop. Ahead of Black Friday, retailers announce sneaky sales, but since you're a Who What Wear reader, I'll let you in on all the juicy secrets.
Let me break it down. At Nordstrom, enjoy up to 25% off during its Early Black Friday Sale. J.Crew is a tad more complicated: Use code SHOPMORE to get 20% off $200+, 25% off $300+, or 30% off $500+. Basically, the more you spend, the more you save. Enter code EARLY on select flats, boots, and sneakers at Steve Madden for a generous 40% off. Adidas comes in right behind with discounts up to 40%. For Dolce Vita and Shopbop? Well, it's your regular sale festivities there.
Keep scrolling for an editor-curated list of the best early Black Friday shoe deals. You'll find everything from office-ready ballet flats to night-out booties.
Shop the Best Shoe Deals Ahead of Black Friday
These are the most comfortable flats I own, and they're under $200.
Josephine Hadjiloucas is a New York–based writer. She first interned at Who What Wear UK in 2024 and later joined Who What Wear U.S. as an assistant shopping editor after graduating from the Fashion Institute of Technology in 2025. When she isn’t covering the latest Gen Z trends or updating her under-$100 Nordstrom wish list, you can find her browsing the racks of NYC’s best vintage stores or rewatching Moonstruck for the 50th time. “Snap out of it!”