Yep, This Color Trend Is Guaranteed to Make Everything Look Expensive


(Image credit: @jen_wonders; @sasha.mei; Thebe Magugu; @ali_tate_cutler; Bevza; Miu Miu)

From camel and biscuit to chocolate and rust, last year was awash with all manner of neutrals, but 2021 has seen a new, and somewhat unexpected, hue making a bid for the minimalist color crown. Yellow isn't a shade we've seen for a good few years now, and in previous manifestations, it had a tendency to feel a little harsh and difficult to wear, but the 2021 iteration is an entirely different beast: less look-at-me marigold and more mellow #stickofbutter yellow.

Delicate, flattering, and easy to layer, this new breed of yellow is taking over where beige left off: namely, operating under the guise of color but actually offering our wardrobes a new way to wear neutral. If you're terrified of bold brights, this hue just might be the one for you. Luckily, high-end and fast-fashion brands alike have delivered a wealth of styles to inspire us for the new season.

The secret to making this trend work is to treat it as though you would white, black, or beige. Don't worry—it's easier than it sounds. For example, we've seen plenty of street stylers wearing pale yellow head to toe (see above) for a high-impact yet chic look. A pale-yellow suit worn with a white tee would do the job nicely. We also love how another showgoer layered a pale-yellow shirt under pastel-colored tailored separates, as it's a great alternative to traditional white.

Our top tip? If in doubt, go paler. A super-light shade is far more delicate and in turn much easier to incorporate into your wardrobe than brighter varieties. What better way to welcome in the start of spring than a hit of baby-chick yellow?

On the S/S 2021 runways:


(Image credit: Bevza)

Bevza S/S '21


(Image credit: @thebemagugu)

Thebe Magugu S/S '21


(Image credit: Miu Miu)

Miu Miu S/S '21


(Image credit: Salvatore Ferragamo)

Salvatore Ferragamo S/S '21


(Image credit: Altuzarra)

Altuzarra S/S '21

On the 'gram:


(Image credit: @emnitta)


(Image credit: @jen_wonders)


(Image credit: @tamumcpherson)


(Image credit: @greceghanem)


(Image credit: @ali_tate_cutler)


(Image credit: @sasha.mei)

In your shopping cart:

Up next: This Shoe Trend is Resurfacing Again and TBH, I've Never Loved It More.

Senior Editor

Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.