7 Swimwear Trends I'm Not Seeing as Much of Anymore and 7 I Am


Welcome to high summer. By this time, your outfit rotation probably looks something like denim cutoffs, simple tank tops, and bikinis—lots of bikinis. When you're beelining to the nearest pool in sight, heading out for a beach day, or even getting some sun on your roof, you're probably reaching for a swimsuit several times a week right now. That's why we're here to ensure your collection is as up-to-date as possible.

Curious as to which swim trends aren't popping as much this summer? I did some digging into what everyone is wearing and shopping for this season, and I've noticed a few swim styles that were missing in action—well, seven to be exact. While I'm not saying these are completely cut and you should ditch them immediately, I'm simply pointing out what I'm seeing much less of and what is bubbling up in their places.

Let's face it. Swimsuits are the backbone of our summer wardrobes, so if you haven't found your ideal style (or two or three) yet, there's no time like the present. Ahead, see which swim trends I'm not seeing anywhere and shop the styles I plan to wear all season long instead. 


(Image credit: @hoskelsa)

POV: It's the summer of 2020, and everyone is wearing wraparound bikini tops. While we couldn't escape the trend just a few short summers ago, it seems the midriff-floss look has significantly died down and is now being replaced by an equally pretty but easier-to-wear style—tie-front bikinis. I love this trend because it's so easy to pull off with any triangle top you already own, but the front ties add an interesting element to an otherwise simple style.


(Image credit: @fakerstrom)

If you're a person on the internet in any capacity, you've definitely noticed the rise in rosette details. They're impossible to escape whether it's via a dress or pair of heels, but especially when it comes to swimwear. Magda Butrym and Same are behind some of the most sought-after styles, but the pretty details can be found at nearly every retailer right now. I've noticed that these eye-catching suits are taking the place of kitschy tie-dye prints.


(Image credit: @isabellecoheen)

Pretty details are clearly a huge theme in swimwear this summer with the rise of not just rosettes but also delicate lingerie-inspired styles. Scalloped edges and mini bows are just some of the sweet details that make these suits feel special. While cutouts are still hanging around, they aren't the defining silhouettes of the summer anymore.


(Image credit: @kendalljenner)

In lieu of loud checkerboard prints, celebs and the fashion set are returning to a perennial-favorite print, vintage florals. Kendall Jenner's underwire style comes via celeb-adored label Heavy Manners, but the soft, romantic vibe of her bikini isn't hard to find elsewhere.


(Image credit: @emilisindlev)

Is it really summer 2023 if we're not mentioning Barbiecore? The influence of the Barbie movie's release this summer can be felt in every corner of our closets, and yes, that means swimwear is getting a bright-pink makeover too. Think super-saturated shades of fuchsia and bubblegum pink and classic cuts. With the rise of this aesthetic, I can't help but notice that cottagecore swimsuits aren't quite as popular this summer.


(Image credit: @jourdansloane)

With the exception of the Barbie-pink hues we just discussed above, highlighter hues like neon green and orange have virtually disappeared from the swimwear collections of the fashion set. Instead, they're favoring chic contrast-trim styles that are giving major '90s nostalgia.


(Image credit: @camillecharriere)

There's an undercurrent of retro appeal right now with the soft florals and contrast trim I mentioned here, and swim shorts are the next style I'm adding to that running list. While I was surprised to see them bubble up again, there's no denying how cool they are.

Next, Every Single Cool Person I Know Is Wearing These 8 Trends on Vacation RN

Senior Editor

Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.