The 2023 Swim Report Has Arrived—Here's Every Major Trend to Know
The 2023 Swim Report Has Arrived—Here's Every Major Trend to Know

The 2023 Swim Report Has Arrived—Here's Every Major Trend to Know

Recent trendspotting at Who What Wear has translated to reports on everything from weddings and summer denim to upcoming fashion and shoe trends from the runways to know for fall 2023. Naturally, at the onset of summer, we're also thinking about swimwear and the key pieces to shop this season. So what are the biggest swim trends to have on your radar in 2023?

Swimwear spans the range from the simple to the unexpected. Designs as pared back as triangle bikinis are more popular than ever among the celeb set, while easy halternecks are making a big comeback. We're also seeing directional design elements from the runways enter the swim space, including details such as 3D floral appliqués, beading, and built-in hardware. What does this mean? There is something for everyone, whether you're looking for a trend-forward piece that taps into what is new in the swimwear market or are interested in a timeless design that you'll have in your closet forever. Ahead, shop the eight biggest swim trends to know for summer 2023.

Swimwear brands are incorporating design trends from the runways into their summer 2023 swimwear collections by infusing details such as sculptural flowers and natural stones into one-pieces and bikinis. Since swimwear is often available at a lower price point than ready-to-wear pieces, this is a great way to test-drive some of the year's biggest trends. Brands doing this particularly well? Christopher Esber and Magda Butrym.

Halter necklines are gaining traction across the fashion space overall as we're seeing a return to classic fashion—just look to recent looks worn by celebrities such as Kylie Jenner. This trend goes beyond tops and dresses, though, and has entered the swim space, making it one of the key silhouettes to own this season.



Textured seersucker textiles have become synonymous with cool swimwear in recent years. Hunza G is one of the brands that put the swimsuits on the map, and this season, the brand has teamed up with Rosie Huntington-Whiteley to develop new spins on its signature designs in shades of raspberry red, coral, and cream. Other brands such as Bond-Eye have noteworthy versions of the crinkled swimsuits to add to your cart.

Some design trends are big and bold, while others are more subtle. One of the quieter details we're seeing in the swimwear space this season is built-in metal hardware. Spotted in the collections of many luxury beach capsules such as Celine and Valentino in the form of discreet metal clasps, it provides a nod to designer logos without being too loud or overpowering.

Ever since we began reporting on the fall/winter 2023 runway collections, we've been talking at length about the biggest color trend to know: fiery red. While we're still gearing up for the color to take over once fall arrives in the coming months, early adopters are incorporating the strong shade into their wardrobes, so it comes as no surprise that it is already the key swimsuit color of the season.

In 2023, fashion at large has pivoted toward low-key, seasonless pieces that are infused with timeless design codes. One way we're seeing that translate to swimwear? Classic one-pieces. Brands such as Eres and Jil Sander have been executing these for many, many years with their sleek, minimal swimsuits, but they are just as relevant as ever.

Last year, we saw saturated, high-octane prints take over in a major way, but for summer 2023, swimsuit prints are decidedly softer. The pretty prints span the range from checked gingham and decorative toile to leopard and nostalgic travel postcards. More is more when it comes to cool prints, so wear your swimsuit with a matching sarong or skirt.

Simplicity is often best when executed well, and that rings true when it comes to the triangle swimsuits that are proving to be a go-to style this season. Celebrities such as Kendall Jenner and Sofia Richie Grainge have been wearing the silhouette on repeat recently, making the case for triangle bikinis as a closet staple now and in the years to come.