'Tis the Season to Shop Oprah's Favorite Things of 2020


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If 2020 has taught us anything, it is to appreciate the little things. So while the holiday season may not be filled with as many family and friends as usual, it's nice to be able to count on one of our favorite gift guides to help ring in the cheer. That's right—Oprah's list of favorite things is here, and this year, it features over 60 Black-owned small brands and businesses to support. 

After browsing Oprah's faves in full, we sorted through the very best of fashion, beauty, and home items to bring you an edit of great gifts in each category. Comprised of 29 Black-owned brands, this curated list is also 100% shoppable on Amazon, meaning you're just a few clicks away from checking everyone off of your holiday list and supporting Black entrepreneurs. 

While we recommend adding these must-haves to your cart ASAP (Oprah's favorites tend to sell out quickly), it's great to support these brands and other BIPOC-owned businesses year-round. 

And, of course, thanks to the one and only Oprah Winfrey for helping to make the season merry and bright. Happy shopping! 


Clothes and Accessories

Food and Home

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Drew Elovitz
Director of Content Strategy

Drew Elovitz is originally from Pittsburgh, Pennsylvania, but has spent the last decade living and working in New York City. She earned a master's degree in media and popular culture from New York University, then began her career on the internet as the Twitter voice of Barbie. She worked previously at Who What Wear as the director of content strategy and also spent several years leading the social media teams at Teen Vogue and Entertainment Weekly. You'll find her byline on the site around topics such as celebrity fashion, must-have basics, beauty favorites (particularly nail polish), and wellness tips and tricks. Her personal style tends to favor the classics: She loves crisp white button-downs, sneakers, and skinny jeans—and no look is complete without a great pair of oversize sunglasses and a trusty leather jacket. After she finishes reading the entire internet every day, she can be found dining out at her favorite restaurants, trying new beauty treatments, or indulging her historical-fiction habit.