The New-Era Gift Guide: 39 Items That Are 100% Relevant in 2020


We made it, folks (almost)—we're about 85% through 2020. At the risk of sounding like a broken record, what a doozy this year has been. But now it's time to cheer each other up with some holiday season gifting. Since this year is unlike any other, the gifts that people need and want aren't quite the norm either. Sure, some things like candles and cozy socks will always be present and accounted for on the gift guide circuit, but never before have I been so excited to include puzzles, hand sanitizer, and chic cleaning supplies as I am this year.

In selecting items for this new-era gift guide, I made a concerted effort to include options at a variety of price points (although most are pretty low) and for a variety of people you may be shopping for. You may even find a gift or two to treat yourself to, because you deserve it. But whatever your reason for scrolling, I hope you enjoy shopping it as much as I enjoyed curating it. Let's kick things off, shall we?

Next up, 28 gift ideas from Amazon.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.