Who What Wear Spotlight
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 Isabela Merced Is Pushing Herself to New LimitsThe Turtles All the Way Down actor is about to be everywhere. By Jessica Baker 
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 Ziwe Really "Freaked It" With Her Hilarious First Book, Black Friend: EssaysWikiFeet scores, a Jordan Peele–esque essay, and more. By Jessica Baker 
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 I Love This $128 Top So Much That I Accidentally Just Wore It 3 Days in a RowSorry, not sorry. By Judith Jones 
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 Fashion People Take Note: Larroudé Is Quietly Taking OverKeep reading for our interview with the founder. By Erin Fitzpatrick 
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 Our Editors Just Discovered This Gorgeous NY Brand, and Just WowThese pieces are stunning. By Aralyn Beaumont 
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 The Beauty World Is Buzzing Over This Product Created for Melanin-Rich SkinThe brand is just getting started. By Aralyn Beaumont 
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 Introducing the Slow-Fashion Brand You're About to See EverywhereFrom the Netherlands to your IG feed. By Aralyn Beaumont 
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 These Made-to-Order Lounge Sets Are About to Blow Up in the Fashion WorldGabrielle Union already beat you to it. By Aralyn Beaumont 
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 There's a Reason Fashion's Best Buyers All Know About This Sustainable BrandMeet BITE Studios. By Aralyn Beaumont 
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 Meet the Queens of CBD Beauty: Kimberly Dillon and Dorian MorrisThey're sparking beauty from the inside out. By Aralyn Beaumont 
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 I’m Calling It: You're About to See These Handwoven Knits on Every Fashion GirlOne-of-a-kind sweaters and dresses await. By Aralyn Beaumont 
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 This Size-Inclusive Line Is Making Me Want to Dress Up AgainSilks gowns aren't just for red carpets. By Aralyn Beaumont 
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 Fashion Girls Are All Over These Stunning Face Masks, and I Can See WhyHow a luxury fashion brand made a socially guided pivot during a global crisis. By Aralyn Beaumont 
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 You May Have Never Heard of This NYC Brand, But Bella Hadid and Dua Lipa HaveDon't sleep on it. By Aralyn Beaumont 
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 From Gigi Hadid to Lizzo, Stars Love This Bold, Young, NYC-Based BrandIt's all sheer, ruffled, or sparkly. By Aralyn Beaumont 
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 The Entire Beauty World Is Watching This Brand Started by Two Women Under 25Count Issa Rae and Bozoma Saint John among its investors. By Aralyn Beaumont 
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 This Emerging Brand Has All the Makings of an It-Girl FavoriteHurry—some are already wearing it. By Aralyn Beaumont 
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 If You Want to Feel Good From the Inside Out, a Little Golde Is All You NeedNot your mom's granola wellness brand and not the fancy stuff, either. By Aralyn Beaumont 
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 Want to Dress Like a Confident L.A. Girl? This Womenswear Brand Can HelpLocal European is all about luxury athleisure, and that includes chic swimwear. By Aralyn Beaumont 
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 These 2 Celebrity Stylists Want to Simplify How You Get DressedKit Undergarments saves the day. By Caitie Schlisserman 
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 This Swimwear Brand Is Taking the Anxiety Out of Swimsuit ShoppingKitty and Vibe makes bikinis and one-pieces for every body. By Aralyn Beaumont 
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 This Former Fashion Editor Wants to Bring Luxury Style to All Body TypesMeet Henning, our latest obsession. By Caitie Schlisserman 
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 This Entrepreneur Is Bringing Some of Africa's Best Designer Brands to the U.S.Meet The Folklore, one of the coolest concept stores out there. By Caitie Schlisserman 
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 This Ethical Jewelry Brand Creates Chic Pieces With Fair-Trade African MetalsOmi Woods pays homage to Africa and the diaspora through contemporary heirlooms. By Aralyn Beaumont 
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 This Platform Is Dedicated to Amplifying Black and Brown Women in FashionEveryStylishGirl highlights fashion and media's marginalized voices. By Aralyn Beaumont 
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 This L.A. Fashion Brand Creates Clothes for a Modern Fantasy WorldChelsea Mak marries '80s nightclub scenes and Chinatown in its new collection. By Aralyn Beaumont 
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 This Basics Brand Is More Revolutionary Than It LooksX Karla created celeb-favorite tees and then gave back to impactful causes. By Aralyn Beaumont 
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 This Luxury Handbag Brand Combines Sculpture and Knitwear to Make Wearable ArtPetit Kouraj creates specialty handbags with sustainable practices. By Aralyn Beaumont 
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 It's Decided: This Is the Coolest Online Store, PeriodYep, it's basically a treasure trove. By Caitie Schlisserman 
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 This Cool Startup Wants to Transform Your Hair Over TimeMeet your new ritual. By Caitie Schlisserman