Who What Wear Spotlight
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Isabela Merced Is Pushing Herself to New LimitsThe Turtles All the Way Down actor is about to be everywhere.
By Jessica Baker
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Ziwe Really "Freaked It" With Her Hilarious First Book, Black Friend: EssaysWikiFeet scores, a Jordan Peele–esque essay, and more.
By Jessica Baker
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I Love This $128 Top So Much That I Accidentally Just Wore It 3 Days in a RowSorry, not sorry.
By Judith Jones
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Fashion People Take Note: Larroudé Is Quietly Taking OverKeep reading for our interview with the founder.
By Erin Fitzpatrick
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Our Editors Just Discovered This Gorgeous NY Brand, and Just WowThese pieces are stunning.
By Aralyn Beaumont
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The Beauty World Is Buzzing Over This Product Created for Melanin-Rich SkinThe brand is just getting started.
By Aralyn Beaumont
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Introducing the Slow-Fashion Brand You're About to See EverywhereFrom the Netherlands to your IG feed.
By Aralyn Beaumont
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These Made-to-Order Lounge Sets Are About to Blow Up in the Fashion WorldGabrielle Union already beat you to it.
By Aralyn Beaumont
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There's a Reason Fashion's Best Buyers All Know About This Sustainable BrandMeet BITE Studios.
By Aralyn Beaumont
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Meet the Queens of CBD Beauty: Kimberly Dillon and Dorian MorrisThey're sparking beauty from the inside out.
By Aralyn Beaumont
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I’m Calling It: You're About to See These Handwoven Knits on Every Fashion GirlOne-of-a-kind sweaters and dresses await.
By Aralyn Beaumont
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This Size-Inclusive Line Is Making Me Want to Dress Up AgainSilks gowns aren't just for red carpets.
By Aralyn Beaumont
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Fashion Girls Are All Over These Stunning Face Masks, and I Can See WhyHow a luxury fashion brand made a socially guided pivot during a global crisis.
By Aralyn Beaumont
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You May Have Never Heard of This NYC Brand, But Bella Hadid and Dua Lipa HaveDon't sleep on it.
By Aralyn Beaumont
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From Gigi Hadid to Lizzo, Stars Love This Bold, Young, NYC-Based BrandIt's all sheer, ruffled, or sparkly.
By Aralyn Beaumont
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The Entire Beauty World Is Watching This Brand Started by Two Women Under 25Count Issa Rae and Bozoma Saint John among its investors.
By Aralyn Beaumont
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This Emerging Brand Has All the Makings of an It-Girl FavoriteHurry—some are already wearing it.
By Aralyn Beaumont
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If You Want to Feel Good From the Inside Out, a Little Golde Is All You NeedNot your mom's granola wellness brand and not the fancy stuff, either.
By Aralyn Beaumont
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Want to Dress Like a Confident L.A. Girl? This Womenswear Brand Can HelpLocal European is all about luxury athleisure, and that includes chic swimwear.
By Aralyn Beaumont
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These 2 Celebrity Stylists Want to Simplify How You Get DressedKit Undergarments saves the day.
By Caitie Schlisserman
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This Swimwear Brand Is Taking the Anxiety Out of Swimsuit ShoppingKitty and Vibe makes bikinis and one-pieces for every body.
By Aralyn Beaumont
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This Former Fashion Editor Wants to Bring Luxury Style to All Body TypesMeet Henning, our latest obsession.
By Caitie Schlisserman
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This Entrepreneur Is Bringing Some of Africa's Best Designer Brands to the U.S.Meet The Folklore, one of the coolest concept stores out there.
By Caitie Schlisserman
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This Ethical Jewelry Brand Creates Chic Pieces With Fair-Trade African MetalsOmi Woods pays homage to Africa and the diaspora through contemporary heirlooms.
By Aralyn Beaumont
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This Platform Is Dedicated to Amplifying Black and Brown Women in FashionEveryStylishGirl highlights fashion and media's marginalized voices.
By Aralyn Beaumont
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This L.A. Fashion Brand Creates Clothes for a Modern Fantasy WorldChelsea Mak marries '80s nightclub scenes and Chinatown in its new collection.
By Aralyn Beaumont
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This Basics Brand Is More Revolutionary Than It LooksX Karla created celeb-favorite tees and then gave back to impactful causes.
By Aralyn Beaumont
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This Luxury Handbag Brand Combines Sculpture and Knitwear to Make Wearable ArtPetit Kouraj creates specialty handbags with sustainable practices.
By Aralyn Beaumont
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It's Decided: This Is the Coolest Online Store, PeriodYep, it's basically a treasure trove.
By Caitie Schlisserman
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This Cool Startup Wants to Transform Your Hair Over TimeMeet your new ritual.
By Caitie Schlisserman