This Denim Label Is Statistically the Most Engaging on Instagram

With A-list fans that trip off the tongue like a who's who in both Hollywood and starry social media circles (Kendall Jenner, Gigi Hadid, Hailey Baldwin), and the added bonus of distressed jeans making a surprise return to the fore, is it any wonder that the Australian denim label One Teaspoon has been named by Instagram as the most engaging in its field last month? And when you think of all of the super-established jean megaliths out there, it's pretty impressive to be at the top of the tree seizing the entire platform. 

Designed by James Blakey and now in its fifteenth year, One Teaspoon is picking up traction with UK stockists (it will soon be launching in Selfridges), but is already available at Harrods, ASOS and Free People. Meaning you can shop the buzz brand right now, without delay. Scroll down to see Gigi wearing One Teaspoon and shop our top picks from the brand…


(Image credit: Jacopo Raule/Getty Images)

On Gigi Hadid: Illesteva Milan Tortoise Sunglasses (£275); ALC coat; One Teaspoon Awesome Baggies Ripped Boyfriend Jeans (£115); Karl Lagerfeld clutch; Saint Laurent Paris Pumps available in Black Suede (£395).

Tell us how you'll wear ripped jeans in 2016 in the comments box below!

Hannah Almassi
Editor in Chief

Hannah Almassi is the editor in chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was hired to launch a UK sister site and social channels, localise content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 15 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times and, among many others.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy toddler and highly Instagrammable cat.