Why Olivia Munn Ordered Her SAG Awards Dress Online

The process of selecting a perfect red carpet dress can be a major production for both the stylists and the stars themselves. For anyone who remembers watching The Rachel Zoe Project, you’ll understand why the often stressful process involves sifting through countless collections for many designers and attending fittings and alterations all in the hopes that the final product will be finished on time. This is the reality for pretty much everyone who walks down the red carpet. For this year’s Screen Actors Guild Awards, Olivia Munn broke away from the industry’s standard and instead found her dress just like every other shopper: through an online retailer.

Munn worked with Jessica Paster, a celebrity stylist who’s dressed many of the industry’s big names for the red carpet. After searching through countless dresses, they landed on this Oscar de la Renta gown listed on Farfetch. “What caught my eye was the gorgeous beaded and sequin leaf motif,” Paster explained to InStyle. “I always receive emails and direct messages on my social media from people asking, Where can I get this dress? It’s great to be able to say you can go to a store in town or even easier, websites—like Farfetch—and buy it now.” The kind of “see now buy now” mentality that’s ubiquitous to the online shopping world seems to be finding its way to the red carpet. Could this be a future trend among the Hollywood set? We’re betting it won’t be the last time.


(Image credit: Steve Granitz/Getty Images)

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Senior Editor

Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.