New York City is unquestionably a hub for fashion, but anyone who has spent time there understands how complicated and challenging it can be to build a business that has true staying power in a competitive metropolitan area such as Manhattan. It takes a little bit of good timing, a lot of perseverance and talent, and a pinch of good luck to establish an NYC brand, but when it all comes together, it just works.
The best part is that once you're up and running, a beloved NYC brand begins to take flight, and stylish women abroad take notice, which is the focus of our story spotlight today. We narrowed in on eight NYC-based brands that are not only adored stateside but are also in the closets of some of your favorite fashion influencers around the world. Scroll down to find out what they are and be sure to shop our picks to add them to your own wardrobe.
The Brand: Frankie Shop
Think of Frankie Shop as your go-to for clean, cool minimalism. Its selection meshes well with a city lifestyle (e.g., unfussy, versatile separates) at a price point that won't make your checking account cringe.
Shop Our Frankie Shop Pick
The Brand: Sea
Sea has been an NYC style institution for a while now (it launched back in 2007). You can rely on the label's folksy, bohemian flair to add a touch of downtown whimsy to your wardrobe without feeling overly dressed up.
Shop Our Sea Pick
The Brand: Maryam Nassir Zadeh
It doesn't get much hipper than Maryam Nassir Zadeh. The cult-favorite brand has amassed a major following at this point but still manages to evoke an insider feeling when you wear it.
Shop Our Maryam Nassir Zadeh Pick
The Brand: Pixie Market
Trend-forward and budget-friendly—two descriptives that immediately come to mind when we think of Pixie Market. The brand started as a humble NYC boutique back in 2006 and now has a thriving online business that makes it so women everywhere can wear these of-the-moment pieces.
Shop Our Pixie Market Pick
The Brand: No.6
13 years ago No.6 opened its small store in Nolita, offering an edit of vintage and European designers. Over the years, the brand became iconic for its handmade clogs that are a favorite amongst the fashion crowd.
Shop Our No.6 Pick
The Brand: Anthom
This Soho-based store is known for its selection of independent designers (opposed to one singular in-house brand) but still manages to maintain its own identity. Go here for clothing and accessories that'll give your look that "where'd you get that?" element.
Shop Our Anthom Pick
Up next: All the It items in NYC right now (and where to shop them).