I Turn to This Unexpected Brand for All My Expensive-Looking Basics

It can get a little uninspiring searching for affordable clothing at the same old high-street stores. Of course, we have our favourites we know we can always rely on, but it certainly doesn’t hurt to diversify once in a while. And as editors, we take our responsibility for introducing you to lesser-known brands we come across quite seriously‚ especially when those brands have nailed the trifecta of being affordable, stylish and sustainably conscious. Enter Nobody’s Child. 

If you’ve been reading Who What Wear UK for a while, you’ve probably heard us raving about the British brand before. We’re big fans of its versatile, throw-on dresses, and we’re not alone. So many celebs, including Rochelle Humes, Holly Willoughby and Sienna Miller, have been spotted in its pretty styles.


(Image credit: @amberstyledit)

Humes wore the understated Rosie Linen Midi Dress to present This Morning last week. 

Pretty floral dresses might be the brand’s MO, but after a recent scroll through the new-in section, I discovered that’s not the only thing Nobody’s Child can do well. Actually, it was the minimalist, understated wardrobe staples that caught my eye this time, from chic suiting to simple slip skirts and monochrome linen dresses. These are expensive-looking basics at their finest and the kind of buys I love to bolster my wardrobe with, especially since they can be worn across all seasons and are often much more timeless than printed or trend-led items. 

Keep scrolling, then, to see an edit of my favourite minimalist pieces from Nobody’s Child’s current new-in section, perfect for wearing right now and all the way into autumn/winter and next year too.

Shop the Nobody's Child Minimalist Edit

Up Next: The 9 Most Expensive-Looking Pieces on the High Street This Week

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.