Nike's New Jordans Are the Stylish Sneakers You've Been Waiting For


Courtesy Nike

The Jordan sneakers have been an iconic staple in Nike’s brand portfolio for years, paying tribute to the legendary career of their namesake athlete. The high-top sneakers were synonymous with basketball culture and had a primarily male fan base. Now, Nike is breaking out its women’s collection to add three newer, more modern takes on the classic Jordan shape. Whether reimagined in suede, satin, or an enticing array of pretty pastel hues, we’re calling it: This season’s Jordans won’t just be popular among sneakerheads, but hypebaes, fashion girls, and everyone in between too.

With a big name like R&B singer Sza repping the new sneakers, it isn’t hard to see why people are getting excited for this new era of the Jordan brand. Sneaker culture in general is finding its way into the fashion space and, for that matter, onto the popular culture radar. Whereas the über-cool yet intimidating sneakers would have been seen as an obscure interest not long ago, now it seems everyone is getting in the trend, and quite frankly, we couldn’t be happier. Brands are taking note, and it’s exciting to see powerhouses like Nike designing a traditional men’s shoe in styles that everyone can appreciate. Thank you, Nike, for getting us pumped for this next wave of pretty sneakers. Below, find out what’s in store this spring.