It's True: This Overlooked Sneaker Brand Is Making $4 Billion

When you think of the most popular sneaker brands around, Nike and Adidas probably come to mind—and for good reason. The two powerhouses definitely dominate the market, but there's another company that you'd be remiss to forget about: New Balance. WWD reported on the brand's recent success: It "actually ranked third in the performance footwear category in the year ending June 2018," trailing behind only Nike and Adidas.

New Balance's CEO, Rob DeMartini, told WWD that the brand is on track to hit $4.5 billion in sales this year—and aims to achieve a staggering $7 billion by 2023. How's that for impressive? "We're resolute in our strategy to be the world's best running shoe brand—period," DeMartini told WWD. "We're not trying to chase the market or follow what's hot at the moment." Scroll down to shop our current favorite New Balance sneakers and see how street style stars wear them.