It's True: This Overlooked Sneaker Brand Is Making $4 Billion
When you think of the most popular sneaker brands around, Nike and Adidas probably come to mind—and for good reason. The two powerhouses definitely dominate the market, but there's another company that you'd be remiss to forget about: New Balance. WWD reported on the brand's recent success: It "actually ranked third in the performance footwear category in the year ending June 2018," trailing behind only Nike and Adidas.
New Balance's CEO, Rob DeMartini, told WWD that the brand is on track to hit $4.5 billion in sales this year—and aims to achieve a staggering $7 billion by 2023. How's that for impressive? "We're resolute in our strategy to be the world's best running shoe brand—period," DeMartini told WWD. "We're not trying to chase the market or follow what's hot at the moment." Scroll down to shop our current favorite New Balance sneakers and see how street style stars wear them.
Erin got her start as a Who What Wear intern over 14 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Kate and Meghan stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible.
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