I Keep Seeing These New Cult Trainers All Over London

If I were to sum up fashion at the moment it would be nostalgic. Since the large fashion houses began sorting through their archives to revive long-forgotten silhouettes and icon pieces (think the Prada Re-Nylon or the Fendi baguette) the fashion scene has been looking back for the trends of tomorrow. In terms of clothing, we’ve watched the the cargo pant revival, trending corset tops and even oversized silhouettes come back into style that are all reminiscent of 90s and 00s style. Evidently, footwear got the memo, leading the shoes of the moment to be "old” styles, notably the return of ballet flats, riding boots and leggings, and even kitten heels. In the trainer world, brands have looked even further back to reissue decades-old gems that are returning, reinvented, to join the retro theme. So, it’s no surprise that when New Balance released the 327's, a reimagined version of the 70’s running shoe, the London fashion set immediately bought in. 


(Image credit: @monikh)

You might remember the success that New Balance had last time they reissued an archival shoe. The green and white 550’s that took over our Instagram feeds and were styled from everything from tailoring to dresses. Clearly, the brand understands the power of its own heritage, and now the New Balance 327 is here to take the sartorial stage as the trainer of the moment. 


(Image credit: @francescasaffari)

To create the 327, New Balance has taken the classic running shoe shape, and elevated the sole (literally) to a more fashion feel. The brand's icon 'N' has been enlarged, reminiscent of retro trainer logos - a far cry from the minimalist logos of late. The women's shoe style comes in a variety of colourways, from Monikh's colour-block style to paired-back styles meaning no matter your style there's a 327 for you.

Keep scrolling to shop the new cult trainers I keep seeing all over London. 


(Image credit: @monikh



Up next, The 9 Most Expensive-Looking Pieces on The High-Street This Week. 

Florrie Alexander
Acting Affiliates Editor

Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.

During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.