Net-a-Porter Is Backing These New Brands for Fall

For a fashion brand, nothing says you’ve made it quite like the approval and endorsement of everyone’s favorite e-tailer, Net-a-Porter. Being sold on Net-a-Porter means not only that every fashionable person on the planet is about to be exposed to your line, but also that you’ll be side by side in cyberspace with the likes of Prada, Gucci, Balenciaga, Balmain, and more. Now, if that’s not an ego boost, what is?

So recently, when we noticed more than a few new brands on NAP’s fall roster, we thought it be fitting to put them on your radar, before their pieces all sell out. While you may recognize a few of them already—such as Magda Butyrum, who we profiled in March, and Ganni, which is already a blogger hit—prepare to look at them in a whole new light, as they’re about to catapult to superstar status.

Scroll through to see and shop these and the rest of the brands we’re projecting are only going to get bigger!

While her Nina Bag is still too exclusive to get our hands on, her arrival on Net-a-Porter means we’re one step closer to owning one of Gabriela Hearst’s standout pieces.

With his brand Off-White, Virgil Abloh (who just happens to be Kanye West’s creative director) is reimagining everything we thought we knew about streetwear.

Launched this year by street style stars Giorgia Tordini and Gilda Ambrosio, new brand Attico has already mastered the ability to give cool girls exactly what they want, plus the things they never knew they needed.

Denmark-based Ganni is already a hit with It girls and bloggers, but judging by the looks of its latest collection, the brand is about to reach new heights.

We’re rethinking everything we thought we knew about leather jackets.

A little turtleneck will be your secret styling weapon this fall.

Already a street style hit, Magda Butrym’s arrival on Net-a-Porter means her reach is only growing (just as we suspected).

Which of these brands is your favorite? Tell us in the comments! 

Opening Image: A Love Is Blind