These Are the Most Coveted Sneaker Styles, According to Sales Numbers
I recently learned about online retailer StockX and instantly became fascinated. Instead of functioning as a traditional e-tailer, StockX is a luxury resale site that operates like a stock market. Buyers and sellers bid on fashion items, while a portfolio closely tracks their market value and popularity. So what can all of this data tell us about the most popular sneaker styles? A lot, it turns out.
I combed through the data on StockX to find out which sneakers styles and brands are most in-demand right now. From my findings, I discovered there are six sneaker brands that are wanted above all others and the specific shoe styles people are buying. Go on to see which sneaker styles top the list, and scroll to the end to see the sneaker brand that is winning out against all others. Consider this your guide to cool sneakers—with the data to back it up.
CONVERSE
A brand over 100 years old, Converse is as classic as it gets. The most popular shoes from the brand are a cool fleece version of its iconic high-top.
NIKE x LEBRON
The Superman is the most in-demand sneaker from LeBron's shoe designs for Nike.
ADIDAS
It's no surprise that Adidas sneakers top the most-wanted list. Wondering which style to invest in? Turns out you can't go wrong with its Ultra Boost 4.0 shoes.
NIKE
Nike is another brand that I knew would make the cut. The most lusted-after styles have the label's iconic swoosh and are finished in showstopping colors like vibrant orange and galactic purple.
ADIDAS x YEEZY
Leave it to Kanye to dream up the most forward and in-demand shoe collaboration with Adidas. The futuristic shapes and chunky heels have helped inspire the recent wave of sneaker trends.
NIKE x JORDAN
Topping the list of most-wanted shoes on StockX are the iconic high-top Jordan sneakers, in eight varying finishes and limited-edition drops.
Next, see the 13 fashion brands I wear on repeat.
Kristen Nichols is the Associate Director, Special Projects at Who What Wear where she oversees luxury, runway content, and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. Kristen has worked with brands including Prada, Chanel, and Tiffany & Co., and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Kristen began her career at Rodarte, where she worked on styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.
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