I'm a Fashion Editor, and These Are the 13 Brands I Wear on Repeat

As an editor at Who What Wear, I constantly have my eye on what’s happening in the fashion scene. My days are filled with time spent writing stories to cover the latest trends and celebrity fashion, meetings to preview collections from up-and-coming brands, and dinners to celebrate launches from industry veterans. I also regularly comb through photos on Instagram to track the pulse of what what fashion insiders are wearing at this very moment. But what are the fashion brands I’m actually wearing on the regular? Ahead, I’m breaking it down.

You’ll notice that my wardrobe is built around investment pieces from luxury fashion brands—like my quilted Chanel bag and Burberry trench—which make a regular appearance in my weekly outfits and ground my looks. But I’m also always on the hunt for pieces from younger brands with more affordable price points. Dresses from Réalisation and Staud line my closet, and I wear jewelry from Bagatiba almost every day. Scroll on to see the top fashion brands I’m wearing and shop the exact pieces from my closet.



(Image credit: @kristenmarienichols)

L.A.-based label Staud is my go-to for vintage-inspired pieces at great price points.



(Image credit: @kristenmarienichols)

I always fall for the romance imbued in every piece from Dior.



(Image credit: @kristenmarienichols)

Reéalisation designs the perfect easy printed dresses that always end up in my suitcase when I travel.



(Image credit: @kristenmarienichols)

For timeless heels that I'll wear for years and years, I always turn to Manolo.



(Image credit: @kristenmarienichols)

Of all the denim I've tried, J Brand continues to top the list—especially the Heather jeans, which I've been wearing on repeat of late.



(Image credit: @kristenmarienichols)

Budapest-based brand Nanushka exploded last year—and for good reason. It takes classic shapes and adds cool, unexpected details, like the cutout in this satin dress.



(Image credit: @kristenmarienichols)

There's no brand quite as iconic as Chanel, and everything the fashion house creates catches my eye. I picked up this quilted bag in Paris years ago, and it continues to be one of my most prized fashion pieces.



(Image credit: @kristenmarienichols)

To me, By Far is one of the most exciting young labels. It started with shoes but then debuted a wildly successful bag collection last year. I haven't stopped wearing these faux-croc boots since I ordered them a few months ago.



(Image credit: @kristenmarienichols)

With everything from hollow hoop earrings to modern, sculptural necklaces, Bagatiba rules my jewelry box.



(Image credit: @kristenmarienichols)

I have a healthy supply of pieces from Reformation in my closet, with everything from linen tops and dresses to a perfectly cut leather jacket.



(Image credit: @kristenmarienichols)

This Burberry jacket was a gift from my parents years ago and one of the best fashion items I own. A true classic.



(Image credit: @kristenmarienichols)

French label Jacquemus takes a fresh approach to fashion, turning out modern cuts I instantly want to own.



(Image credit: @kristenmarienichols)

I always turn to Pixie Market for affordable interpretations of of-the-moment trends.

Next up: the shoes I stopped wearing after living in Paris.

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.