Some brands cause a stir with over-the-top runway shows while others go viral on Instagram. But when it comes down to cold, hard sales, which brands are making bank right now? Business of Fashion reported on a new survey of over 3000 shoppers that revealed which brands millennials, in particular, are buying from right now. The conclusion: Gucci and Louis Vuitton are millennials' favorite brands.
Furthermore, the survey explained just how much spending power millennials hold right now: "Eighteen to 35 year olds have contributed 85 percent to growth in the luxury market last year and will represent 45 percent of total high-end spending by 2025, according to the report published Friday," BoF writes. For context, the survey included shoppers all around the world, including China, Europe, and the U.S. Are you surprised? Scroll down to shop our favorite under-$500 buys from the brands du jour.