These Are Officially Britain's Most Popular Bras

When it comes to finding the perfect bra, I'm always at a loss. Of course, my 32G size presents its own set of problems but, those aside, the fact that there are literally thousands of styles to choose from makes it an increasingly daunting endeavour. Which is why I decided to take matters into my own hands.

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(Image credit: @chloeplumstead)

Chloe Plumstead wears a Marie Jo set. 

Having never truly explored different undergarment outfitters, I took it upon myself to reach out to various brands to find out—directly from the source—what their most popular bras are. I was surprised to learn that all of their respective best sellers have one of the following things in common: They're either lacy and sultry or, conversely, practical T-shirt bras. It's also clear that most of the top styles are black in tone, followed by red and beige.

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(Image credit: @livblankson)

Liv Blankson wears a Sloggi triangle bra. 

What is it, however, that makes these bras so special? The buyers have their own theories but it's clear that us women want to have the right bra for the right day, though I reckon many of what you're about to be used in multiple outfits and for multiple purposes.

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(Image credit: @naomishimada)

Naomi Shimada wears a Lonely Lingerie set. 

Keep reading to see the most-popular bras in Britain, all of which deserve a place in your underwear drawer.

LOVE STORIES

JOHN LEWIS & PARTNERS

SIMPLY BE

Related: This Bra-Size Calculator Is a Thing of Genius

ASOS

WONDERBRA

HARVEY NICHOLS

ELOMI

LA PERLA

FREYA

LINDEX

NET-A-PORTER

WACOAL

Now you've had your bra fix, see and shop the knickers every fashion girl has in her lingerie drawer

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.