Celebrities Are Ushering in the Summer of the Under-Boob Bikini


(Image credit: @bellahadid)

Though summer doesn’t officially start until June, our celebrity-bikini-watch efforts are already in full swing. Notable recent sightings include Bella Hadid wearing the same crinkle bikini as Jennifer Lopez, racking up a casual combined nine million likes on social media, and Lili Reinhart in an über-bright neon bikini (also a look J.Lo has been behind). Other emerging trends among the celeb set this season include French-cut bottoms, animal print, and optic white. But none have been quite as attention-grabbing as the under-boob bikini. Or, as one of our colleagues calls it, neathage, which is apparently a clever mashup of "cleavage” and "underneath.”

Bella Hadid posted not one, not two, but three selfies in the trend; Rita Ora is on board; and if you’ve been watching Netflix’s Too Hot to Handle series, you’ll have noticed the revealing style is ubiquitous on the show, too. And while this look leaves us with a lot of questionswhat happens when you swim in it? Are these micro bikini tops or just regular tops pushed up?—we’re predicting it’s a trend that will only gain steam. Scroll down to see how celebs and influencers are styling the under-boob bikini now.


(Image credit: @bellahadid)

If you're interested in Bella's exact bikini, we've got you: It's from Sommer Swim.


(Image credit: @bellahadid)

Over a million likes and counting.


(Image credit: @ritaora)

An angle that was certainly destined for under-boob fame.


(Image credit: @ritaora)

We're smitten with this olive-green color.


(Image credit: @emrata)

Wrap it up! 


(Image credit: @emrata)

Polka dots never get old.


(Image credit: @endlesslyloveclub)

While other under-boob bikini looks are most certainly due to some DIY cinching and adjusting, this micro bikini top seems to do all the work for you.


(Image credit: @endlesslyloveclub)

An all-white look is the epitome of summer.


(Image credit: @raissagerona)

The bandeau under-boob strikes again!


(Image credit: @endlesslyloveclub)

Her exact bikini has a waiting list, so sit tight or shop the one below. 


(Image credit: @mirrorpalais)

Her exact swimsuit is sold out, but we found another similar version.


(Image credit: @endlesslyloveclub)

Under-boob in motion. Catch the trend while you can.


(Image credit: @endlesslyloveclub)

Crochet is one of those swim trends that always come back in style.


(Image credit: @basicsswim)

Basics Swim is beloved by many a celebrity, including Kaia Gerber and Shanina Shaik.

Shop Bikinis Designed to Show Under-Boob

Editor in Chief

Kat Collings has over 15 years of experience in the editorial fashion space, largely in digital publishing. She currently leads the vision for editorial content at WhoWhatWear.com as the site's editor in chief, having risen through the editorial ranks after joining the company in 2012. Collings is a Digiday Future Leader Awards nominee, was named Buzzfeed's best fashion Instagram accounts of the year, and is a member of the CFDA Awards Fashion Guild. Prior to Who What Wear, Collings worked on styling projects for brands such as Vogue, Teen Vogue, Lucky, and Oliver Peoples. She graduated from UCLA with a BA in communications and calls Los Angeles home.