The Internet Says Matte Nail Polish Is Cool Again—11 Shades We're Shopping
If there's one thing we can count on Instagram and TikTok for, it's bringing new beauty trends to light. Lately, those trends have been (in no particular order) the "model cheekbones" contour trick, an obsession with '70s-inspired hair, and something called "vampire skin."
Sometimes, though, the trends that circulate on Instagram and TikTok aren't exactly new—they're just a return to old, familiar ones. Take matte nail polish, for instance. What was once the trendiest manicure somewhere circa 2010 is making its way back into the spotlight. But instead of the kitschy matte nail art we used to see on social media, this year's updated version is all about clean and minimalist designs with a soft, shine-free finish.
There are two ways you can go about getting a matte manicure. First, you can paint your nails with any shade you like then apply a matte topcoat to sub the shine for a clean, minimalist finish. This is the most popular way to achieve a matte look (and my personal favorite). Second, you can use a matte nail color for a shine-free finish. This method can get a little tricky since there aren't many matte nail colors out there. There are a few options though. Keep scrolling!
The Best Matte Topcoats
I'll end with my favorite matte product—this Olive and June topcoat. It makes my manicures last longer than any other topcoat I've ever tried. And, FYI, the Olive and June Glossy Top Coat ($9) is just as good. You know, if you want a shiny mani every once in awhile too.
The Best Matte Nail Polish Shades
This article was published at an earlier date and has since been updated.

Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.
-
It's Official: Dua Lipa's Red Halo Nails Are the Coolest Way to Wear a Fall-to-Winter ManicureIt's simple and chic.
-
My Milky-Pink Nail Polish Is So Perfect, People Assume It's a Custom Combo—Here's the RevealHint: It was seen at Sandy Liang and the Victoria's Secret Fashion Show.
-
8 French Tip Nail Designs That Are Autumn-Coded, Expensive-Looking, and so Easy to CopyPlus, how to create them.
-
Hailey Bieber's Velvet Snowflake Manicure Is the Trend I'm Taking Straight to the Salon in NovemberSuddenly, I'm excited for winter.
-
It’s Time for a New Mani—“Chiffon” Nails Is Officially the Chicest Take on Classic NeutralsPrepare to see it everywhere.
-
Fall Nail Colors Take Up 87% of My Brain Space—These Chic Pedi Shades Are on My Roster Until Further NoticePeak elegance, backed by experts.
-
Cinnamon, Caramel, and Cocoa: I Have a Fixation on Rich and Sophisticated Brown Manicures RNThe best inspo pics (and the best shades).
-
I Asked Dua Lipa's Manicurist for Cool-Girl Nail Inspo—Apparently, the Wrong-Shoe Theory Is the SecretThese trends will define fall and winter.

