The Internet Says Matte Nail Polish Is Cool Again—15 Shades We're Shopping

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(Image credit: @imarninails)

If there's one thing we can count on Instagram and TikTok for, it's bringing new beauty trends to light. Lately, those trends have been (in no particular order) the "model cheekbones" contour trick, an obsession with '70s-inspired hair, and something called "vampire skin." 

Sometimes, though, the trends that circulate on Instagram and TikTok aren't exactly new—they're just a return to old, familiar ones. Take matte nail polish, for instance. What was once the trendiest manicure somewhere circa 2010, is making its way back into the spotlight. But instead of the kitschy matte nail art we used to see on social media, this year's updated version is all about clean and minimalist designs with a soft, shine-free finish. In other words, they're surprisingly and incredibly cool. Keep scrolling to see the 15 best matte nail colors to incorporate (or should I say reincorporate) into your collection. 

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(Image credit: @imarninails)

The 15 Best Matte Nail Polishes to Shop Now

Next, Calling It: These Trending Nail Colors Are the Only Ones That Matter This Winter.

Kaitlyn McLintock
Associate Beauty Editor

Kaitlyn McLintock is an Associate Beauty Editor at Who What Wear. Although she covers a wide range of topics across a variety of categories, she specializes in celebrity interviews and skincare and wellness content. Having lived in Los Angeles and Austin, Texas, she recently relocated back to her home state of Michigan where she works remotely. Prior to Who What Wear, she freelanced for a variety of industry-leading digital publications, including InStyle, The Zoe Report, Bustle, Hello Giggles, and Coveteur. Before that, she held a long-term internship and subsequent contributor position at Byrdie. When she's not writing, researching, or testing the latest and greatest beauty products, she's working her way through an ever-growing book collection, swimming in the Great Lakes, or spending time with family.