I Usually Avoid Sales, But MATCHES' Designer Discounts Are Too Good to Pass Up


(Image credit: @daniellejinadu)

You might be busy completing Netflix right now, or in the middle of a particularly competitive game of Monopoly, but I'm here to interrupt your regular Christmas break programming with some quick (and very important) shopping news. The MATCHES winter sale is looking way too good to pass up this season, and although I usually get so stressed out by sales that I end up avoiding them, I've spent the past few hours scrolling through MATCHES' amazing edit of iconic designer buys and I simply had to share. 

With over 10,000 pieces, it can be pretty overwhelming sifting through this avalanche of products. But when you get down to it there's items like Max Mara camel coats (yep!), cult Loewe dresses, Ganni boots and Raey knits that you would likely kick yourself for missing out on. Plus a number of classic designer bags that rarely go on sale

Don't worry though, I've done the hard work for you and collated an edit below of the very best, editor-approved buys that you deserve to see. All of these items are seasonless enough to avoid any sale shopping regret (always a worry of mine), so go forth and shop with confidence, before they all inevitably sell out! 

Scroll down to shop my full Matches sale edit, and thank me later. 


Up Next: Spring/Summer 2023 Fashion Trends: The 21 Looks You Need to Know About

Promo Image: The Style Stalker

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.