Fashion People Won't Stop Wearing Coats From This Timeless Brand


(Image credit: @theindiaedit)

If the recent drop in temperature and first flurries of icy leaves on the ground have got you planning ahead for the colder days coming, then coats are probably on your radar right now. If you're hunting for something that will last withstand moving trends in your wardrobe, you're in the right place.

Those of you who have been saving winter inspo on Instagram over the last couple of years are probably already familiar with Raey coats—even if you don't know it. It's fair to say influencers and fashion people are hooked on them, but unlike other cult items, these minimalist maxi coats aren't flashy or even that recognisable—and that's a good thing. They're truly timeless, making them a very wise investment. They've been the hero pieces of the MATCHES in-house label's offering for years now, and as we head into another winter season, they show no signs of slowing down.


(Image credit: @alexisforeman)

Made from heavyweight fabrics such as wool and in classic colours like black, navy, cream and grey, these beautiful coats are unsurprisingly popular among some of the coolest people we know. Classic they may be, but they're also far from boring thanks to their exaggerated fits and androgynous tailoring. 

One of our favourite influencers, Alexis Foreman, made a point to tell us about her obsession with Raey coats recently. She bought her grey style a few years back, and it's still available in navy and leopard print colours for 2023. 

Clearly these coats are trending, but they're also forever pieces that will stand the test of time. Keep scrolling to shop Raey's coats, and if your favourite is out of stock (did I mention they're like gold dust to get hold of?) don't panic. You can always add it to your wish list to be notified when it's back. 

See Some of Our Favourite Influencers Wearing Raey Coats:


(Image credit: @anoukyve)

There's a distinct ease to Raey's outerwear selection with dropped shoulders and maxi lengths. 


(Image credit: @lindatol_)

Raey often plays with proportion to create its iconic coats. 


(Image credit: @alexisforeman)

Alexis takes a monochromatic theme with this sleek cream coat. 


(Image credit: @francescasaffari)

Whether dressed up or dress down, Francesca shows how this coat is a refined finishing touch. 


(Image credit: @smythsisters)

This coat is a favourite amongst fashion people and editors alike. 

Shop the Best Raey Coats:

This story was originally published at an earlier date and has since been updated. 

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Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.