The $39 "Absurdly Soft" T-Shirts You Probably Need

You probably have plenty of T-shirts, but do you have "absurdly soft" T-shirts? If not, you're missing out. San Francisco–based brand Marine Layer, known for its comfy tees, has now upgraded them for a new capsule collection with Lost & Found, inspired by '70s surf culture.

"When we started in 2009, I spent over a year developing a perfectly broken-in, absurdly soft fabric to capture that feeling," founder and CEO Mike Natenshon told Who What Wear. "It's a custom blend of Supima cotton and MicroModal that didn't really exist at the time. I also played with in-between sizing to give people more options for finding the perfect fit. … The care and attention to detail that we put into our tees make them something that you'll want to wear every day (and not look like everyone else)."

Scroll down to shop the brand's signature tees as well as the new capsule collection.