11 Luxury Pieces That Are Worth the Investment

last updated 4 January 2022

Once, the role of a fashion editor was all about covering newness. However, we think that just as much (if not more) focus should be given to classic pieces you'll wear again and again. Throughout January here at Who What Wear, we will be focusing on these classic fashion items, helping to answer the one shopping question we get asked the most: How do you know what is worth investing in?

If you’re making a designer purchase, you want to make sure you get a return in terms of quality and longevity and that you’re not just paying for the logo and branding. Below, we’ve listed 11 designer winter items that are worth spending a little more on, with some iconic, heritage buys and newer cult classics in the mix.

Of course we had to start off with the ultimate winter purchase: a Max Mara coat. But when it comes to more contemporary classics, we’re so impressed by The Row’s boots, Stand’s faux-fur coats, Marine Serre’s leggings and any of Totême’s coats. Saint Laurent’s bouclé pumps are also proving particularly popular this year and have a really distinctive shape thanks to the pointed toe caps but still have a timeless appeal.

Keep scrolling for the 11 luxury items we really love this winter.