Inside Louis Vuitton's Rio Show With Super-Blogger Sofie Valkiers

It’s Resort 17 time, which in modern fashion speak basically translates as the period where the world’s biggest houses up sticks and transport their style-set world across the globe for ever more immersive and lavish experiences.

We’ve already witnessed Chanel in Cuba, and Dior is about to stage a grand runway in the British countryside at Blenheim Palace. But yesterday Louis Vuitton and the Parisian fashion house’s artistic director, Nicolas Ghesquière, made Rio de Janiero, Brazil, their port of call and, as a result, the very epicentre of everything important in the fashion world.

Providing us with an inside line on this seriously chic adventure is Sofie Valkiers of Fashionata. The über-blogger is no stranger to jet-setting around the globe in the name of style, but with helicopter rides, a seriously starry FROW (yes, she really did bump into Jaden Smith at the designated hotel’s breakfast buffet) and the opportunity to even hit the beach, this was a particularly dreamy opportunity. Great clothes, great weather, great tales to tell… What more could a girl ask for?

Read Valkier’s divine Louis Vuitton diary below…


Celebs and Helicopters: The LV Experience Begins
(Image credit: Sofie Valkiers/Fashionata)

“Starting the day by running into Jaden Smith at our hotel’s breakfast must mean it’s going to be a pretty good day, right?”


(Image credit: Sofie Valkiers/Fashionata)

“OMG, the helicopter flight Louis Vuitton has planned for us turns out to be one of the most memorable experiences of my life! Flying so close to the Christ statue and Sugarloaf Mountains makes me fully aware of how humble and small I am—in the best way possible!“


The Night Before the Show
(Image credit: Sofie Valkiers/Fashionata)

“Getting together with the Louis Vuitton crew at the Bazzar restaurant before the big day.”


(Image credit: Sofie Valkiers/Fashionata)

“I’m wearing a black-and-white Louis Vuitton midi dress, a blue Louis Vuitton Twist MM Bag (£2300), and Aquazzura Pina Colada Patent Heels (£620).”


The Day of the Show
(Image credit: Sofie Valkiers/Fashionata)

“Right before the hustle and bustle of the show, I take some time to relax at Ipanema beach, enjoying the cute welcoming gifts of our host.”


(Image credit: Sofie Valkiers/Fashionata)

“Taking a little stroll to explore my beautiful surroundings, wearing a Rio-inspired outfit with a breezy Tibi Lurex Fil Coupe Chase Dress (£475), a Yosuzi Tulum Hat (£260), and Louis Vuitton South Beach Sandals (£570).”


(Image credit: Sofie Valkiers/Fashionata)

“Getting ready for the show! I opt for a tousled blunt bob, natural lips and smokey eyes to complement my outfit (check out my Snapchat for the secret beauty finishing touch EVERY Brazilian girl swears by!). Not pictured: a little dress emergency that made my heart stop and had us racing to the show. Yep, this is real life.”


(Image credit: Sofie Valkiers/Fashionata)

“We made it! So happy with how my Louis Vuitton outfit turned out; the white ruffles, see-through top, and pink squares of the Go 14 PM Bag (£2600) hint at the typical Brazilian femininity, but the black details on the shoulders and patent leather Cosplay Low Boots (£880) definitely give the whole look a bit of an edge.“


(Image credit: Sofie Valkiers/Fashionata)

“The Niterói Museum of Contemporary Art feels like the perfect venue for presenting this collection. There’s something so magical about the contrast between the stern modernism of the building and its natural background.”


(Image credit: Sofie Valkiers/Fashionata)

“Catching up with the girls before the show starts.”


(Image credit: Sofie Valkiers/Fashionata)

“I absolutely ADORE the bright colors and futuristic vibes of the opening looks. They really capture the unique Brazilian energy I’ve fallen in love with.”


(Image credit: Sofie Valkiers/Fashionata)

“The vibrant leather goods are to die for as well. This truly feels like a breath of fresh air.”


(Image credit: Sofie Valkiers/Fashionata)

“My favorite look of the show! The contrast between the ruffled cutout minidress and the masculine lace-up sandals is perfection.”


(Image credit: Sofie Valkiers/Fashionata)

“Another favorite of mine. The nude cropped top matches so nicely with the casual, almost athletic, trousers.”


(Image credit: Sofie Valkiers/Fashionata)

“I especially love the accessories of this look: A bit of bling and lots of colour are a nice addition to the soft, structured minidress.”


(Image credit: Sofie Valkiers/Fashionata)

“The finale!”


(Image credit: Sofie Valkiers/Fashionata)

“Whenever Louis Vuitton does something, even the weather gods oblige—what a perfect evening!”


(Image credit: Sofie Valkiers/Fashionata)

“Ready for the afterparty at this beautiful building, the Parque Lage in the Botanical Gardens.”


(Image credit: Sofie Valkiers/Fashionata)

“When in Brazil, you dance…”


(Image credit: Sofie Valkiers/Fashionata)

“…and dance.”


(Image credit: Sofie Valkiers/Fashionata)

“…and dance. Thanks so much, Nicolas Ghesquière, for paying such an amazing tribute to one of my favorite countries in the world!

“XO Sofie 

Check out more of Sofie on and on Instagram: @sofievalkiers.

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.