What London Girls Are Buying From Zara

We seldom leave Zara empty-handed. In fact, every time we've crossed its threshold lately (be it of the digital or brick-and-mortar variety), we've seen so many excellent pieces that we've actively had to refrain from getting carried away with our debit cards.

Often, our Zara urges end in true long-lasting fashion success—I have many things from the Spanish megastore that I've leaned on time and again over the years. But we all know the allure of everyone's favourite shop can make the most sensible girl go a little bit giddy and purchase something completely useless, a habit we're keen to put a stop to.

So to help us compile the perfect Zara wish list full of worthwhile items, we turned to some of our favourite London-based influencers who told us exactly what they plan on buying from the brand this season. From Jessica Skye's current shoe obsession and Emma Hill's sustainable fix to the dress that Eni just can't get enough of, keep scrolling to see the Zara edit created by some of the capital's best-dressed women.


Emma Hill
(Image credit: @emmahill)

"I'm making an active effort to buy more sustainable pieces, and Zara's Join Life collection has made this so much easier. Using less water, less energy and with a focus on fair production, it's a no-brainer as far as I'm concerned."


Natasha Ndlovu
(Image credit: @natashandlovu)

"Although the vast majority of my wardrobe consists of a pared-back palette, there's something about Zara's new lilac dress that I just can't resist. The colour is perfect for when you have a summer tan, and it works well for a beach club with flat sandals. I also plan on wearing it with a pair of gold heels for a night out in the city."

Related: The Only 3 Summer Dresses You Need From Zara, & Other Stories and Mango


Jessica Skye
(Image credit: @_jessicaskye)

"When it comes to sandals, Zara has been ahead of the game since day one. It kick-started the slim-strap sandal trend last summer with its olive-green pair, which was then followed by the classic black and chic white versions. For spring/summer 2019, Zara has debuted some more daring colours. The vibrant orange pair has sure got my juices flowing."


Eni of Eni's Wardrobe
(Image credit: @eniswardrobe)

"I'm a huge fan of slip dresses, and I love that Zara has so many new styles to choose from. They're all so elegant and give my wardrobe an instant pop of colour. In my opinion, Zara has really stepped up its game when it comes to dresses lately."

Related: It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss


Rikke Krefting
(Image credit: @rikkekrefting)

"Zara is my go-to for everything. This season, it's the brand's oversized suits—especially those made from linen—that have caught my eye. Zara's amazing at making fashionable clothing affordable."


Lorna of Symphony of Silk
(Image credit: @symphonyofsilk)

"Many of my wardrobe staples come from Zara, and right now I'm considering investing in the pink slip skirt. The price is incredible, and I'll be able to dress it up or down with a simple shoe change."

This post was originally published at an earlier time and has since been updated. 

Keep wanting to add some new pieces to your wardrobe? You'll find everything you need right here.

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.