The Cliché Trend That Will Be Huge This Year

last updated 16 January 2018

Think back to the time when repping the logo of your favourite brand was all the rage. Then also think back to when that trend quickly faded and visible brand names became not only obsolete but also uncool. If you saw someone walking down the street in a logo tee, you likely cast instant fashion-girl judgments followed by rapid snickering. Okay, so maybe you weren't that much of a mean girl, but you get the point.

Well, we have news for you—this once cliché trend is officially back, and it's nearly replacing band and graphic tees as we know it. Brands and designers alike are churning out tees, sweatshirts and more with their names plastered all over them. From the blogger-approved (and -obsessed) Gucci T-shirt to the ever-evolving and forever-retro Adidas sweatshirts, this trend has already blown up in the last year and will only get bigger as we navigate our way through 2017.

Keep reading to shop the logo tees and to see how the street style set styles them.

the-cliche-trend-that-will-be-huge-this-year-2097714

The perfect piece to wear with track pants.

the-cliche-trend-that-will-be-huge-this-year-2097715

Keep your denim miniskirts looking edgy.

the-cliche-trend-that-will-be-huge-this-year-2097716

Juxtapose frilly items with this sporty logo tee.

the-cliche-trend-that-will-be-huge-this-year-2097717

Proof this trend goes with just about everything.

the-cliche-trend-that-will-be-huge-this-year-2097718

Shop this T-shirt in a grey version ahead.

the-cliche-trend-that-will-be-huge-this-year-2097719

Metallic midi skirts have never looked so good.

the-cliche-trend-that-will-be-huge-this-year-2097720

Swap your white tee for a logo-adorned version this season.

the-cliche-trend-that-will-be-huge-this-year-2097721

This is officially the cool way to wear lace.

the-cliche-trend-that-will-be-huge-this-year-2097722

That logo is just the pop of colour this look needed.

the-cliche-trend-that-will-be-huge-this-year-2097723

Vans

Classic Logo Boyfriend T-Shirt

For when you want to channel your inner skater girl.

Aries + Logo Print Tie Dye T-Shirt

Aries

Logo Print Tie Dye T-Shirt

This one is like a logo tee in disguise.

Gucci

Appliquéd Distressed Printed Cotton-Jersey T-Shirt

This shirt is on nearly every blogger's Instagram.

Givenchy

Distressed Printed Cotton-Jersey T-Shirt

You know what it is.

MSGM

Logo Print T-Shirt

Copying this look ASAP.

Opening Ceremony

OC Box Logo Tee

Blush pink has never looked so good.

Nike

Women's T-shirt

This one is street style–approved.

Comme Des Garçons Play

Logo Print T-Shirt

Wear your metallic skirt past the holidays with this tee.

Rodarte

Love/Hate T-Shirt

A classic indeed. Want to know more about the key trends this season? See our S/S 17 fashion trends you need to know about.

the-cliche-trend-that-will-be-huge-this-year-2097738

Explore More:

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over nine years, where she started as an associate editor and has since worked her way up. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. Here, she leads and manages Who What Wear's editorial team and oversees all editorial content. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many celebrity cover shoots, including big names like Kaia Gerber, Normani, and Sabrina Carpenter. She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her style has been featured on sites such as Vogue, Harpers Bazaar, and Elle.