8 Buzzy Hotels in Italy on My Radar, and a Packing List for Each Spot

I’m perpetually planning my next getaway and always stay tuned into the longstanding spots that fashion insiders frequent and the latest in new hotel openings. One of my favorite areas of the world to travel to is Italy for its Mediterranean climate and cuisine, rich culture in art and architecture, and beautiful destinations that vary by locale. While I’ve spent time in many areas in Italy, I continue to have a running list of buzzy hotels I plan to visit someday.
Many of these are cult insider spots. Classic destinations such as Hotel Il Pellicano have been top holiday spots of insiders dating back to the 1960s, when celebrities were lensed by Slim Aarons. More recent hotel openings are also topping the travel itineraries of the fashion set, who are flocking to the most talked-about new places. Ahead, I’m highlighting the top Italy hotels the fashion set will be booking for their holidays, for this summer and beyond.
Hotel Il Pellicano: Porto Ercole, Tuscany
Hotel Il Pellicano, located in Porto Ercole, Tuscany, by the blue Tyrrhenian sea, is an iconic Mediterranean escape that the fashion set has frequented since it opened in the 1960s. Slim Aarons captured its glamorous guests on holiday decades ago, and the hotel continues to draw those looking to step back into the golden age of travel on the Italian Riviera. Marie-Louise Sciò, CEO and creative director of Il Pellicano, has also opened sister properties, including Mezzatorre and La Posta Vecchia, which have drawn a similar cult fashion crowd, and recently announced the upcoming much-anticipated openings of La Suvera and La Badia.
Splendido, A Belmond Hotel: Portofino
Another destination that encapsulates the glamour of the Italian Riviera? Splendido, A Belmond Hotel, which is located in Portofino. Over the years, it has similarly drawn the jet-set crowd, including iconic stars like Sophia Loren and Brigitte Bardot, cementing it as a destination that continues to attract fashion people today.
Passalaqua: Lake Como
Lake Como is famously known for its classic Italian gardens and lakeside elegance. While there are a number of iconic hotels in the area, Passalaqua has quickly become one of the most coveted destinations among the fashion set since it opened in 2022.
Portrait Milano: Milan
The Portrait hotels, which are owned by the Ferragamo family, have a clear fashion tie-in. While there are also locations in Rome and Florence, the Portrait Milano is a hub for the fashion set, especially during the buzz of Milan Fashion Week. It’s elegant, private, and refined—a nod to the timelessness of Milanese style.
Borgo Egnazia: Puglia
Once a lesser-known area to tourists on the east coast of the country, Puglia is now one of the top spots travelers are visiting in Italy. The area is known for its rural vistas and farmlands, distinctive stone “truli” huts, and regional specialties like orecchiette. Though Puglia has a growing number of must-see hotels, Borgo Egnazia is at the top of that list.
Aman Venice: Venice
The Aman Venice is housed in the Palazzo Papadopoli, one of the city’s eight monumental palazzos on the Grand Canal. The design is an interplay between opulent chandeliers and gilded finishings with modern, minimal furniture and decor. It resides in the heart of the city and is just a short walk away from Piazza San Marco.
Hotel de Russie: Rome
If you're after classic Roman elegance, head to Hotel de Russie in the center of the city, close to Galleria Borghese and the Spanish Steps. The beautiful hotel has drawn fashion insiders, including everyone from Valentino Garavani to Kate Moss. Its iconic restaurant on the outdoor terrace is a landmark in Rome that is frequented by guests and visiting diners alike.
Castello di Reschio: Umbria
For a countryside escape, head to Castello di Reschio. The historical hotel dates back to 1050, but the 1000-year-old castle in the rolling Umbrian hills has been meticulously restored. Guests at the estate can spend their time at the swimming pool, riding horses through the hillside, playing tennis, or at the bathhouse.
Kristen Nichols is the Associate Director, Special Projects at Who What Wear where she oversees luxury, runway content, and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. Kristen has worked with brands including Prada, Chanel, and Tiffany & Co., and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Kristen began her career at Rodarte, where she worked on styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.
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