Lily James Is Pam Anderson Blonde Again—This Viral Product Prevented Any Damage
Lily James isn’t just playing Pamela Anderson on the screen; she’s also clearly taking inspiration from the legendary star in real life. Case in point: James just went blonde, and her stylist John MacPherson was the first to debut the pics. We’ve long known James as a brunette, but her new buttery-blonde shade is flattering on her as well. Not only is the color phenomenal, but it also looks healthy—which isn't an easy feat when you're playing with bleach.
Going from dark brunette to blonde can be quite an endeavor—and it can also be really tough on hair. Bleaching damages the bonds in your hair, which can leave it brittle, dry, and mangled with split ends. It’s important to try to tackle that damage before it even starts if you’re considering going lighter, which is why MacPherson turned to a product that’s already gone viral on TikTok: K18’s Leave-In Molecular Repair Hair Mask.
It’s basically a hair mask that you don’t wash off, and it’s clinically proven to start reducing hair damage in just four minutes. It’s ideal for someone, like James, who just bleached their hair, but it’s also a miracle worker for anyone who has damage from chemical services or heat.
As someone who colors their hair regularly and uses a fair amount of heat, I can attest that K18 helps make my hair feel stronger, softer, and shinier after just one use—it’s been a major staple in my haircare routine since it launched, and it’s one of those rare products that I will actually spend money on. It’s well worth every penny, particularly if you feel like your hair needs major reviving.
Shop the mini:
Other damage-reversing hair treatments we stand behind:
When it comes to bond-building hair treatments, Olaplex has basically cornered the market. These two products work in tandem to help repair hair and reverse damage. Saturate hair with No. 0, and let it sit for 10 minutes before following up with No. 3 and letting it sit for another 10 minutes before you get in the shower.
This is one of my favorite treatments for hair because it's so easy to use. It's clinically proven to help reduce damage. Smooth it on after you condition your hair, and either rinse it off or let it sit in your hair as a leave-in conditioner for maximum results.
Multitasking products are always the best way to go, and this treatment both helps repair hair and works as a heat protectant up to 450ºF.
Bond-building technology and wildflower honey work together to strengthen hair and improve elasticity in this once-a-week, in-shower treatment. It also helps detangle and prep your hair for styling, making the rest of your routine easy.
Other K18 products to try:
K18's new shampoos work to nourish hair with the same peptide complex used in their leave-in mask.
Next, Hailey Bieber's Viral "Glazed Donut" Manicure Is So Easy to DIY—Here's How
Katie Berohn is the associate beauty editor at Who What Wear. Previously, she worked as the beauty assistant for Good Housekeeping, Woman's Day, and Prevention magazines, all part of the Hearst Lifestyle Group. She graduated from the University of Colorado, Boulder, with a major in journalism and minor in technology, arts, and media, and earned her master's degree at NYU's graduate program for magazine journalism. In addition, Katie has held editorial internships at Denver Life magazine, Yoga Journal, and Cosmopolitan; a digital editorial internship at New York magazine's The Cut; a social good fellowship at Mashable; and a freelance role at HelloGiggles. When she's not obsessing over the latest skincare launch or continuing her journey to smell every perfume on the planet, Katie can be found taking a hot yoga class, trying everything on the menu at New York's newest restaurant, or hanging out at a trendy wine bar with her friends.
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