Kendall Jenner Wore the Bag Color Trend We'll All Want to Buy in 2024

If you ask any fashion person what the color of the spring/summer 2024 season is, they'll likely give you a quick answer: burgundy, oxblood, wine, claret, dark red—whatever you want to call it. It's the color that everyone has been talking about after new Gucci Creative Director Sabato De Sarno made it the star of his first collection. We already pointed out that burgundy shoes are coming for your closet when Jennifer Lopez recently wore a pair, and now, Kendall Jenner has proven that burgundy bags are following in their footsteps. (No pun intended.)

While running errands last week in L.A., Jenner paired a burgundy The Row tote with an oversize bomber jacket, a white T-shirt, jeans, and Onitsuka Tiger sneakers. The color of the bag was just as versatile as a black bag but made her outfit far more interesting, vivid, and expensive looking.

If you're convinced that you need a burgundy bag, keep scrolling to shop some of our favorites.

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(Image credit: Backgrid)

On Kendall Jenner: Gucci sunglasses; The Row Park Leather Tote in Burgundy ($2990); Onitsuka Tiger sneakers

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(Image credit: Backgrid)

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Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.