Kendall Jenner Just Brought Back the #1 Puffer of 2018

Last year, there was one puffer jacket in particular that swept the nation as celebrity after celebrity, editor after editor, and nearly every New Yorker took on the freezing temperatures in this jacket—the Tna Super Puff sold at Aritzia. For the second time this week, Kendall Jenner was spotted sporting the style proving the shelf life of this particular puffer is far from expired. With a celeb as big as KJ giving this jacket her stamp of approval, we're putting big money on the fact that this will be the jacket to be seen in this winter yet again.

Ready to shop the Super Puff for yourself? Before you do, let us hit you with the facts. "Engineered to deliver warmth to -30°C/-22°F," Aritizia told us, "the Super Puff will keep you super warm where it counts. Designed with maximalist proportions, this version is made from an innovative Japanese ripstop fabric that's water repellent and gives when you move. Additionally, it contains 100% responsibly sourced goose down." Oh, and did we mention it comes in basically every color of the rainbow and even metallic versions? Yeah, it's a good one. Now get shopping.

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Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.