This Nostalgic Jewelry Trend Is About to Blow Up… Again


(Image credit: @emilisindlev)

We're about to take you on a little trip down memory lane. Think back to a simpler time when charm bracelets were all you cared about. Charms became somewhat of a collector's item to you as you clipped on as many as possible to your Tiffany's or Juicy Couture link bracelet. Each represented a memory of some sort or was simply a symbol of how easily you could manipulate your mother into buying you things you didn't need (just me?). Well, fast-forward to 2018, and the nostalgic jewelry trend is officially cool again.

We've noticed the style popping up all over the marketplace as of late, but it wasn't until doing a deeper dive that we realized nearly all the major designers in the industry—including Dolce & Gabbana, Gucci, and Oscar de la Renta—are partaking in the trend as well.

Are charm bracelets finally becoming a phenomenon again? The answer, my friends, is yes. Now, enough gabbing—ahead, shop the charm bracelets that will instantly bring a smile to your face. Coming in an array of styles ranging from delicate gold charms to chunky sartorial statement pieces, this jewelry trend is taking over, and we are here for it.

Next up, shop 21 of this week's best arrivals.

Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.