While the runways are a strong indication of the popular trends coming down the pike, when it comes to knowing exactly what styles are going to sell like hotcakes, buyers are the inside source. After all, these are the people determining which products go from runway to retail. In the case of jackets for fall—a category we’re all inevitably shopping for as the seasons change—we asked three insiders to weigh in on which trends will be the biggest.
Tapping the expertise of buyers from Matches Fashion, Farfetch, and W Concept, we determined which jacket trends will rule fall 2018. And though each of the buyers identified their own top three themes that shoppers will love, in total there were six trends that came out on top. Below, take a look at the expert predictions as well as the buyers' personal picks, then shop for all the biggest fall jacket trends in a variety of styles and prices.
Yasmin Sewell, vice president of style and creative at Farfetch
“Living in the northern hemisphere means that by the time fall hits, your wardrobe suddenly becomes dependent on having multiple jacket options. The shock of the dip in temperature means you’re often spending the entire day keeping your layers on.
“This season I feel we’ll be seeing a lot of teddy jackets (like this from Miu Miu), strong-shouldered blazers (Y/Project nailed the style for F/W 18), and sporty parkas (Ganni’s version feels both fun and a little more grown-up).”
Natalie Kingham, fashion and buying director of Matches Fashion
“Shearling has proven to be more of a staple than a trend—from aviator jackets to maxi coats, all with staying power. The runway this F/W 18 taught us that the shearlings to invest in have that little something extra.
“Animal print is definitively the trend of the F/W 18 season, you will have no trouble finding the animal print of your dreams. Tiger print is a more elevated approach to this trend.
“And the puffer is going through a moment of redefinition. As the style came into popularity this time last year, it left so many of us daunted by its sheer size and challenge to make the (previously benign) chic. J.W.Anderson’s check padded wool jacket is the perfect balance—managing to be classic yet modern and stylish while being practical enough for winter weather.”
Jeesun Kim, marketing manager at W Concept
“This season, fashion’s response to the current political climate works to dissolve gender lines while simultaneously highlighting what it means to be a woman today. We’re seeing less figure-fitted silhouettes, broad ’80s shoulder lines and structured pieces, and heavy use of texture, all directed toward a more empowering lifestyle.
“Coat essentials this season are sleek chic trenches in experimental fabrics and softly belted waistlines, the reinvented puffer, and heavily textured shearling pieces—coats to make you feel powerful as much as they are practical.”
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