As the sound of Dolly Parton’s “Jolene” filled the room at the Isabel Marant show, feet in the audience started tapping. And the music laid the foundation for what was to come. Models stomped out wearing southwestern prints and fringed tops and silver-tipped cowboy boots—and the inspiration of the American West was immediately evident. As an Arizonan myself (with a predilection for all things French), I can only imagine that these outfits are what cool Parisian women would throw on each day if they relocated to the Southwest. Among those that come to mind are Jeanne Damas, Caroline de Maigret, and Alma Jodorowsky, who I sat directly across from—French women who embody the spirit of Isabel Marant and Parisian girl cool.
Americana, and an emphasis on the mystic American West, have continued to be at play in the minds of designers for the last few seasons. But with an endorsement from Isabel Marant, we can really envision the Western trend being adopted into the wardrobes of cool women everywhere. Here, find details to know from the show.