You've Been Pronouncing Zara All Wrong

Fun fact: You may have been pronouncing Zara incorrectly this whole time. That’s right—the editors at Refinery29 are currently hanging with Zara in A Coruña and discovered the true pronunciation of the brand: dzah-dah.

As the site said, “Zara is based in Arteixo, Spain and the dominant dialect there is Northern Castilian, which pronounces its Zs with a soft ‘th’ sound, and Rs more closely to American Ds.” While it doesn’t appear the English way you’re saying the word (za-rah) is incorrect, you might consider pronouncing it the authentic way (like you would Chanel or Givenchy).

For a better understanding of what we mean, keep scrolling to check out an Instagram video of Refinery29 editors pronouncing Zara. Plus, go a bit further to shop a few of our current favourite Zara finds.

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Shop Zara finds:

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Opening Image: Zara

Bobby Schuessler
Market Director

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent over seven years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retialers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.